Manager Of Audience Engagement and Growth

Job Description

7News is seeking an energetic, smart, curious and creative Manager of Audience Engagement & Growth. In this role, you will be tasked with coordinating with our on-air talent and field crews to build news stories throughout the day on social media platforms while engaging with the 7News audience.

You must be someone who understands how to grow our social media following using data. At '7 News On Your Side', we are committed to reaching out to the diverse communities across our region and social media is a great place to make these connections. In this role, you will be charged daily with growing engagement across our station's social media platforms while listening to and interacting with our audience where they are.

As we continue to try to increase our station's digital and social presence, this role will be vital to not only to grow the station's metrics, but help talent grow and engage their audience as well

Some of the duties of this role include:
• Leading social media posting and strategy, coordinating and putting together plans for big news events
• Coordinating and leading social training sessions for talent and using their metrics to build a social media strategy for each of them
• Should have positive approach and understand how to coach/ manage members in the newsroom on social media best practices
• Candidate must be able to write Digital content/web stories and understand writing for social media
• Candidate must be knowledgeable in Google Analytics, Crowd Tangle, Taboola, Tagboard and other data software are preferred.
• Experience in editing video and using photoshop to create graphics
• The ability to deep dive into web and social analytics of not just our station but also our competition, to see where we can improve and what we should change about our overall social strategy
• Work with reporters in field to build stories across social media throughout the day
• Look for viral, shareable content online that can increase web traffic and social engagement
• Must be able to work with other departments on their social strategy for sales/news campaigns

Requirements:
• News experience is preferred
• 3 to 5 years of social media management experience
• At least 1 to 2 years of experience managing people
• Degree in marketing, journalism or a related field preferred

Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!

Jobcode: Reference SBJ-d20ob6-3-145-175-243-42 in your application.