Drive Auto Search Marketing Specialist- Remote

Job Description

Drive Auto LLC, Sinclair Broadcast Group's automotive digital marketing agency, is looking for a skilled and highly motivated Search Marketing Specialist. As a Search Marketing Specialist for Drive Auto LLC, you will be the link between the automotive dealer(s) and how we optimize our digital media campaigns. It is important that you serve as the liaison between vendors, clients, and the team in order to coordinate intelligence from the field and disseminate it to the customers. If this sounds like you, keep reading!

The ideal candidate will have a good working knowledge of digital advertising solutions. You will be expected to continually develop, adhere to, improve and update SEM standards and apply those techniques. This person must be able to hit the ground running and be a quick learner in a fast-paced environment.

Job duties and responsibilities include, but are not limited to:
• Provide strategic recommendations and search strategies for SEM campaigns
• Oversee and manage Google and Bing SEM campaigns for Automotive clients
• Handle internal production of paid search and monitoring of digital media campaigns
• Work with third party partners to manage and optimize paid search campaigns
• Track, report, and analyze website analytics and SEM initiatives and campaigns
• Interpret analytics, assess reports, and work with the sales team in the field building proposals or competition analysis
• Be able to prepare SEM reporting documents
• Keyword research and optimization
• Maintain up-to-date knowledge of best practices and latest developments in paid search
• Participate and lead calls with clients reviewing SEM campaigns and initiatives
• Other digital marketing tasks as assigned

Required Experience and Skills:
• 2-4 years of digital media ad agency experience
• 2-3 years of hands-on Google Ads experience, including creation and management of campaigns
• 1-2 years of proven ability leading and implementing SEM strategy and campaigns
• Must have Google Ads Certification
• Hands-on experience with Google Analytics, Google Search Console, and Google Tag Manager
• Excellent organizational, project management, and time management skills
• Must be proficient in MS Office

Additional Qualifications:
• Digital marketing experience in the automotive industry is a huge plus
• SEM portfolio management experience
• Website optimization experience
• Ad writing skills
• A bachelor's degree in business, digital media, or a related field

Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!

Jobcode: Reference SBJ-g67e00-18-188-252-23-42 in your application.