Job Description
The National Desk, a growing and exciting national news program is looking for a highly motivated creative thinking marketing professional. This is the perfect job for a hands on professional with a background in promoting successful news programs. The candidate we are looking for knows how to create a traditional and digital marketing plan, make amazing promos, knows how to get a thumb to stop and is excited by the future of digital marketing and data analytics
Responsibilities
• Coordinate with the Booking team to get promotional details in bullet form in order for shows to be able to promote correctly (dates, details, call to action, etc.)
• Work with Editorial team make sure content programs are ready
• Launch and manage editorial marketing operations across multiple channels including blog, social and newsletters
• Ensure messaging is edited, accurate, engaging, thought-provoking, consistent in voice and on-brand
• Build out and manage content/editorial calendar with periodic deadlines and campaigns
• Collaborate and coordinate enthusiastically and effectively with key stakeholders including marketing and design teams, senior multi-media leadership team, digital teams, marketing, sales and operational leaders.
Qualifications
• 5+ years of digital marketing and promotional experience
• 5+ years of content marketing, editorial, social media, and email marketing experience
• Bachelor's degree in marketing, communications, or journalism
• Exhibit the ability to manage large scale projects or efforts to implementation
• High level of comfort with KPI's and financial analysis to evaluate promotional impact
• Ability to think creatively and devise interesting and attractive promotions
• Comfortable working within a team but will take ownership of items when necessary
• Entrepreneurial spirit who wants to work on growing something rather than maintaining it
• Experience with tailoring content across various channels including website, blog, social media, and email marketing
• High sense of ownership for the promotional plans and their success
• Strong communication skills to effectively collaborate and develop ideas with content contributors and to get buy-in for campaigns
• Highly collaborative in nature and enjoy working with and developing editorial pieces with team members on a daily basis
• Strong design aesthetic with understanding of design and video editing to develop graphics, creative visuals, and video for social, blog and email content to drive interest and engagement.
• Excellent writing, storytelling, visual communications and technical skills with a marketing and branding mindset
• High level of creativity, execution, organization, project management, collaboration, and extreme attention to detail and quality
• Must be able to think critically
• Always thinking about the purpose of content
• Must understand basic principles of SEO and optimizing content, content development, distribution, measurement, and analysis
• Have industry knowledge across social media, marketing/advertising, news/publishing, and media
• Experience working with any necessary consultants/partners including copywriters, designers, videographers, and external content contributors.
Nice to Haves
• Conversion and creative A/B testing oversight and experience
• Previous experience with driving content syndication and develop partnerships with publishers
Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!
Jobcode: Reference SBJ-rzez01-34-204-3-195-42 in your application.