Marketing Manager, Scribner Books

Job Description

Simon & Schuster has been named to Forbes magazine list of ''America's Best Mid-Size Employers 2022.''

Simon & Schuster is a global leader in general interest publishing, dedicated to providing the best in fiction and nonfiction for readers of all ages, and in all printed, digital and audio formats. Its distinguished roster of authors includes many of the world's most popular and widely recognized writers, and winners of the most prestigious literary honors and awards. It is home to numerous well-known imprints and divisions such as Simon & Schuster, Scribner, Atria Books, Gallery Books, Pocket Books, Adams Media, Simon & Schuster Children's Publishing and Simon & Schuster Audio and international companies in Australia, Canada, India and the United Kingdom, and proudly brings the works of its authors to readers in more than 200 countries and territories.

For more information visit our website at www.simonandschuster.com.

Scribner Books, an imprint of Simon & Schuster, seeks a Marketing Manager to work on a range of literary fiction and nonfiction campaigns. Established in 1846, Scribner is home to a prestigious roster of established and emerging authors, and a distinguished list of bestselling, award-winning books. The imprint publishes across a variety of categories with an emphasis on literary and bestselling fiction (including such authors as Anthony Doerr, Jennifer Egan, Jesmyn Ward, Stephen King, F. Scott Fitzgerald and Ernest Hemingway, among many others) and serious nonfiction – particularly history, politics, current events, and business. The right candidate will have the ability to work independently on some projects while others might be in close collaboration with multiple stakeholders; initiate and execute multitouch marketing campaigns; and be comfortable presenting to internal and external stakeholders.

Preferred candidates will have a strong understanding of the traditional and new media landscapes and a high confidence level with launching organic and paid multimedia campaigns, tracking and synthesizing data, working with multiple departments, and explaining results. Strong candidates will be very familiar with a book production timeline - from acquisition to on-sale to shelf life - and be comfortable synchronizing marketing activities throughout each phase. Top candidates will also have a general understanding of the publishing timeline and how to structure a consumer-facing marketing campaign. Candidates adept at social media strategy and content creation/marketing will also be preferred.

Scribner seeks someone with strong initiative who can take on multiple campaigns with bestseller aspirations and, in time, present bold ideas to grow the imprint's overall presence. Strong communication skills, social media aptitude, and content marketing ideas are essential. This is a wonderful opportunity for a marketer with leadership aspirations who's serious about managing a broad portfolio, developing a network, and learning and refining skills.

Responsibilities include:
• Conceiving and executing multitouch marketing campaigns with an emphasis on digital and social strategy
• Devising and presenting marketing campaigns and initiatives to internal and external stakeholders
• Advising authors on establishing and growing their online presence (when and where applicable) via email collection, Meta, Twitter, YouTube, LinkedIn, etc.
• Supervising creative for ads, sales collateral, and other promotional items
• Managing paid digital/social campaigns and synthesizing data analytics
• Coordinating e-mail marketing efforts with the Simon & Schuster digital marketing group
• Developing and producing content marketing collateral, including video and editorial, and strategizing placement and amplification
• Cultivating strategic promotional partnerships
• Preparing marketing proposals for potential acquisitions
• Working with multiple divisions, including publicity, creative services, sales divisions, etc.
• Initiating and leading strategy and planning meetings
• Managing and growing the imprint's social media presence
• Basic understanding of academic marketing and how to integrate it into the overall marketing mix

Preferred candidates
• 3-5 years of marketing experience in book publishing or related industry
• Proven success in consumer-facing campaign planning, digital marketing, social media strategy, and talent management
• Strong understanding of the planning stages of a publishing campaign, from preorder to on-sale to lifecycle, and ability to communicate clearly about the processes and goals at each phase
• Excellent communication and presentation skills (written and verbal)
• Confidence in presenting to internal and external stakeholders, prospective authors, celebrities, performers, politicians, thought leaders, etc.
• Proficient with all major social media platforms and their respective business tools
• Organized, detail-oriented, collaborative, and versatile to handle a range of projects
• Understanding of the ever-evolving media landscape
• Serious about building a career and more senior roles
• A love of great books, fiction and nonfiction, that can help shape hearts and minds

Paramount is an equal opportunity employer (EOE) including disability/vet.

Jobcode: Reference SBJ-d92n3k-3-144-252-153-42 in your application.