Marketing Director, Books

Job Description

Simon & Schuster has been named to Forbes magazine list of ''America's Best Mid-Size Employers 2022.''

Simon & Schuster is a global leader in general interest publishing, dedicated to providing the best in fiction and nonfiction for readers of all ages, and in all printed, digital and audio formats. Its distinguished roster of authors includes many of the world's most popular and widely recognized writers, and winners of the most prestigious literary honors and awards. It is home to numerous well-known imprints and divisions such as Simon & Schuster, Scribner, Atria Books, Gallery Books, Pocket Books, Adams Media, Simon & Schuster Children's Publishing and Simon & Schuster Audio and international companies in Australia, Canada, India and the United Kingdom, and proudly brings the works of its authors to readers in more than 200 countries and territories.

For more information visit our website at www.simonandschuster.com.

Simon & Schuster seeks a dynamic, ambitious Marketing Director for its flagship imprint. The Simon & Schuster imprint is home to a prestigious roster of established and emerging authors, and a distinguished list of bestselling, award-winning books. The imprint publishes across a variety categories with an emphasis on serious nonfiction as well as literary and commercial fiction. The right candidate will show initiative and drive to create, present, and execute multitouch marketing campaigns and then evaluate their efficacies. The Marketing Director will be central to the imprint's operations and work closely with internal and external stakeholders at all levels.

Further, the Marketing Director will, in time, oversee and drive the imprint's marketing for its fiction program, implementing best-in-class marketing strategies to introduce exciting voices to known and new readerships. The Marketing Director will closely collaborate with the Editorial Director on the entire lifecycle of the book, from acquisition to launch, developing and implementing exciting campaigns for books and authors that are expected to not only garner critical acclaim, cultural cache, and prize consideration, but sell widely and find both literary and commercial readerships. The right candidate will have a proven record of success in marketing fiction that is distinctive, fresh, and the ability to help grow author's careers. Candidates should have a demonstrated ability to create and launch campaigns that are innovative, bold, and connect with audiences to move them from consideration to purchase to advocate.

Preferred candidates will have a strong understanding of the traditional and new media landscapes and a high confidence level with launching organic and paid multimedia campaigns, tracking and synthesizing data, working with multiple departments, and explaining results. Strong candidates will be very familiar with a book production timeline - from acquisition to on-sale to shelf life - and be comfortable synchronizing marketing activities throughout each phase. Candidates adept at social media strategy and content creation/marketing will also be preferred. Standout candidates will strive for campaigns with flourishes and style coupled with an understanding of business strategy, but won't balk at the idea of having to do a finished copy mailing or schedule social media posts. In time, the Marketing Director will supervise one, or some, direct reports.

This is a wonderful opportunity for someone with leadership aspirations who will bring enthusiasm and ideas every week. The potential is limitless to develop the role and a program that will be recognized across the company, if not the industry.

Responsibilities include:
• Conceiving and executing multitouch marketing campaigns with an emphasis on digital and social strategy
• Developing and curating, in collaboration with the Editorial Director, a fiction program with an emphasis on literary works
• Interface regularly with authors, agents, editors, booksellers, librarians, and other key players in the book world
• Devising and presenting marketing campaigns and initiatives to internal and external stakeholders
• Advising authors on establishing and growing their online presence (when and where applicable) via email collection, Meta, Twitter, YouTube, LinkedIn, etc.
• Supervising creative for ads, sales collateral, and other promotional items
• Managing paid digital/social campaigns and synthesizing data analytics
• Coordinating e-mail marketing efforts with the Simon & Schuster digital marketing group
• Developing and producing content marketing collateral, including video and editorial, and strategizing placement and amplification
• Cultivating strategic promotional partnerships
• Preparing marketing proposals for potential acquisitions
• Working with multiple divisions, including publicity, creative services, sales divisions, etc.
• Initiating and leading strategy and planning meetings
• Basic understanding of academic marketing and how to integrate it into the overall marketing mix

Preferred candidates:
• 7-10 years of marketing experience in book publishing or related industry
• Proven success in consumer-facing campaign planning, digital marketing, social media strategy, and talent management
• Studious reader who can synthesize and integrate elements of a book (plot, character, voice, etc) into a robust marketing campaign
• Strong understanding of the planning stages of a publishing campaign, from preorder to on-sale to lifecycle, and ability to communicate clearly about the processes and goals at each phase
• Excellent communication and presentation skills (written and verbal)
• Confidence in presenting to internal and external stakeholders, prospective authors, celebrities, performers, politicians, thought leaders, etc.
• Confidence in planning and leading meetings
• Proficient with all major social media platforms and their respective business tools
• Organized, detail-oriented, collaborative, and versatile to handle a range of projects
• Understanding of the ever-evolving media landscape
• Deep interest in current events and pop culture
• Management/mentor experience is a plus
• Serious about career trajectory

Paramount is an equal opportunity employer (EOE) including disability/vet.

Jobcode: Reference SBJ-r72wq8-3-133-108-241-42 in your application.