Job Description
Senior Publicist (Communications & Marketing)
Overview
Who We Are
SAG-AFTRA is the iconic American labor union that represents approximately 160,000 media professionals. SAG-AFTRA employees support our members and thrive on securing the strongest protections by negotiating the best wages, working conditions, health and pension benefits. We preserve and expand members' work opportunities, vigorously enforce our contracts and protect our members against unauthorized use of their work.
Responsibilities
What You'll Do
Under the direction of the Chief Communications & Marketing Officer, the Senior Publicist leads all traditional and digital media relations strategies, initiatives, planning, placement, measurement and reporting. This role works in conjunction with leadership and communications and marketing staff to establish goals, objectives, plans and tactical implementation. The Senior Publicist also provides marketing, research and planning assistance to the communications and marketing team.
(This section provides a general summary of the most significant job duties performed. It does not explain in detail every single duty performed.)
• Oversees the domestic and international media relations outreach efforts through close interaction with the CCMO
• Assists in developing and supporting a consistent communications strategy and core messaging that reflects the organization's strategic vision.
• Writes, edits and places media products including news releases, fact sheets, bios, and other print, digital, and video media kit materials.
• Builds and maintains a positive media relations environment for the organization and supports relationships with media outlets
• Works with media outlets to publish timely company information and stories.
• Monitors, tracks and reports on media coverage of SAG-AFTRA's activities and related topics; directs others in logging media inquiries and maintaining media lists and database, and clips file.
• Assists with developing media programs and written and verbal pitches.
• Advises and assists in creating briefing materials and conducting briefings, staffing interviews and other duties as assigned.
• Manages relationships with certain contracted consultants and media agencies.
• Manages and maintains the organization's media management system and subscriptions including Cision, Scoop.it and others; conducts periodic service and account reviews and recommends appropriate vendors.
• Oversees the curation of the daily internal press clipping package (SAG-AFTRA in the News).
• Supports other efforts in the Communications & Marketing department as required.
Qualifications
What You'll Need
We want to make sure you're successful. To be considered, you must have:
(The individual must possess the following knowledge, skills and abilities and be able to explain and demonstrate that he or she can perform the essential functions of this job with or without reasonable accommodation, using some other combination of skills and abilities.)
• Superlative interpersonal skills: High degree of patience and tact, and must be able to cultivate respectful and collaborative relationships with people from diverse backgrounds; both internally and externally.
• Hold yourself and others accountable for a high level of performance and integrity.
• Must be able to work in a challenging environment where constructive feedback from others is encouraged.
• Must be adaptable, creative, detail-oriented and confident, with superior problem-solving skills.
• Ability to manage multiple and conflicting deadlines and coordinate organized project plans.
• Must have a strong sense of urgency.
• Exceptional verbal and written communication skills
• Have an understanding and awareness of worker rights impacting SAG-AFTRA members and a familiarity and interest in the entertainment industry, with knowledge of key players and outlets.
• Knowledge of AP Style.
• Familiarity with Cision, Google Suite and project management programs.
• Must maintain regular and acceptable attendance at such levels as is determined at SAG- AFTRA's sole discretion.
• Must be available and willing to work extended hours per day or per week, including weekends and holidays, as SAG-AFTRA determines is necessary to meet its business needs.
MINIMUM QUALIFICATIONS:
Education and/or Experience:
• Bachelor's degree in communications, public relations or a related field.
• 5-7 years total of marketing communications experience in an agency, nonprofit or corporate setting, with 3 years minimum specifically spearheading media relations efforts
• Excellent written communications and skilled AP stylist.
• Must have business, labor, and/or entertainment industry media relations and media planning experience.
• Previous supervisory/managerial experience preferred.
Certificates, licenses, and/or registrations:
• N/A
What You'll Get
We are a great place to work because we offer:
• Colleagues that are passionate about what we do and how they contribute to our mission
• Balance between work and home life responsibilities
• Affordable and comprehensive medical and dental plans
• Generous pension plan
• Employee discounts and perks
Jobcode: Reference SBJ-re4mn5-44-222-82-119-42 in your application.