Account Director, Brand Integration

Job Description

Responsibilities

Do you have a passion for sports and entertainment?

Rogers & Cowan PMK is a world class creative marketing and communications agency that connects our clients to consumers through the constantly evolving world of entertainment, sports, lifestyle, influence, and popular culture. We work with brands, creators, artists, athletes, and influencers to create authentic connections and build memorable experiences with consumers and fans. Thanks to our long-standing history and client relations, our teams have lasting relationships and an earned trust in the industry. We bring a depth of skill and relationships in key practices areas, providing outstanding work on behalf of our clients.

R&CPMK's core proficiencies include Brand Experience (Sponsorship Strategy & Consulting, Experiential), Brand Communication & Strategy, Talent Representation, Content Marketing & Brand Integration, Multicultural Marketing, Talent & Influencer, as well as Music, Insights & Analytics and Brand Transformation. We have helped launch, grow, and transform some of the most impactful brands in the world, and we are strategic partners with more than 400 of the most iconic voices and storytellers in film, television, music, and sports making us the preeminent leader in global entertainment marketing.

The Overview

We are looking for an Account Director within our Content Partnerships and Brand Integration team. As part of an international team, this exciting position will require a firm knowledge of the entertainment landscape including content, product placement, promotions, and media. This role will allow you to be creative and strategic in crafting client campaigns while also sourcing and carrying out brand integrations in current scripted and unscripted programming across film, television, and digital content (OTT).

The Fine Print

The Account Director will work closely with an integrated agency team, as well as the R&CPMK Brand/Entertainment Marketing group.
• Lead and run creative conceptualization and execution of client marketing and integration strategy and campaigns
• Oversee executions that will drive earned media coverage
• Ability to effectively communicate with and lead agency teams, ensuring consistent brand messaging across marketing campaigns
• Work with other agency teams across tentpole campaign moments and sponsorships – i.e., Super Bowl, Coachella, The Oscars, Formula 1, Cannes, as well as partnerships with the NFL and Live Nation
• Provide analysis and recommendations for proposed client activities and placement projects
• Outreach to production offices/production companies, publicists, studios, and networks.
• Negotiate with studio executives, producers, writers, prop masters, set decorators, costume designers, location managers, transportation coordinators, and makeup artists on film, scripted/unscripted TV, OTT content, and music videos
• Find opportunities to enhance programs through marketing assets
• Implement promotional programs to support integrations where possible
• Track, evaluate and measure results to facilitate explanations on progress/success during every step of a partner campaign, including detailed reports to the client
• Manage client program budgets, invoices, and purchase orders with finance partners

The Needs

A strong client service background is needed, including expertise in 360 entertainment marketing programs. You are a multi-tasker, natural project manager and possess expertise in fully integrated entertainment programs.
• 6-8+ years of proven experience in entertainment marketing
• Tenured experience within an agency setting preferred, preferably supporting a large national account
• Promotional expertise and experience, as well as a keen understanding of brand integration is vital
• Ability to identify and evaluate new opportunities for the growth of the client's business and Agency
• Prior experience serving as liaison between client and other agency partners and team members
• Depth of knowledge of emerging trends in entertainment (content, pop culture and new media formats)
• Familiarity with the spirits / alcohol as well as technology industries is a plus
• Relationships and ample experience with networks, film studios and OTT content for brand integration
• Capacity to become an authority on client's brand and the state of client's industry
• Experience overseeing and leading executional deliverables and program activation
• Previous experience working with contracts and reviewing these types of business documents
• Experience analyzing and reporting against metrics in place
• Proficient in carrying out location shoots working with productions and leading teams
• Capacity and confidence to become a presenter of materials to clients and new business prospects
• Outstanding interpersonal skills with proven ability to take initiative and effectively problem solve in a timely manner

Why Us:

R&CPMK is the renowned integrated marketing and communications agency in global entertainment. The agency represents more than 400 of the most prominent and influential players in pop culture and some of the largest brands and Fortune 500 companies. We connect our clients to consumers through the world of entertainment, lifestyle, sports, influence, and popular culture.

We place employee wellbeing as one of our highest priorities, we believe our benefits are an important extension of that philosophy. Unlimited PTO, summer Fridays and our Body, Mind, Soul program are here to support employees on their wellbeing journey. We ensure that we find lots of excuses to come together both virtually and in person through our many company events, hosted by our social committee and employee resource groups.

To support your career development, we have a wealth of internal and external learning opportunities. Tuition reimbursement is also available for those that are interested in continued education.

To help you plan for your future we support you with an employer matched 401k contribution, employee stock purchase plan and family building support including; generous paid family leave, fertility and adoption benefits.

With offices in Los Angeles, New York, and London, R&CPMK is part of the Octagon Sports and Entertainment Network.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. #LI-CB1

Jobcode: Reference SBJ-gmqjvm-18-224-63-87-42 in your application.