Specialist, Digital Brand Marketing & Strategy

Job Description

Roc Nation - Specialist, Digital Brand Marketing & Strategy
Overview

In this role you will work with the VP, Digital Brand Marketing and other key stakeholders to identify opportunities and handle the day-to-day management of owned and operated digital properties. This role must understand the cultural/competitive landscape and have a clear point of view on both the brand and it's position, voice, and importance; particularly during cultural and relevant moments. Success in this role will be defined by the development and execution of a strategy that is both proactive and reactive. You will work closely with the creative team to ideate on and establish the brand voice and presence digitally. Creative-minded, strategic, and data-based planning are required as you'll work cross functionally to build channel strategies with the goal of broadening Roc Nation's voice and cultural impact throughout the ever-evolving digital universe.

The primary objective of the role is to support the digital team by ideating, programming, and analyzing digital content. Success in this role will come from developing a deep understanding of the brand's position in the creation of culture by planning and executing mission-aligned digital opportunities.

Duties & Responsibilities
• Activate industry-leading digital initiatives in partnership with the creative team.
• Copywriting across digital channels to ensure a cohesive brand voice.
• Channel-specific content planning, both evergreen and seasonal.
• Conceptualize & execute digital narratives and stories that elevate the brand vision and marketing priorities.
• Work closely with creative + design to maximize live and special events coverage across digital channels.
• Create strategic recommendations for cultural moments and identify new opportunities to engage with our audience.
• Own the cultural calendar and digital content planning.
• Lead award show activations.

Experience, Skills, Knowledge
• Knowledge of Roc Nation and it's related brands/businesses.
• 2-4 years experience in community/social media management including copywriting and calendar planning. Preferably in an entertainment or consumer-centric industry.
• Self-motivated with a proven track record supporting brand initiatives and developing digital/social campaigns that drive consistent growth.
• Strong organizational skills, experience with managing multiple brands or working in an agency structure preferred.
• Strong written and verbal communication skills
• Digitally native with an inherent knowledge and understanding of digital/social platforms, trends, and content.

Jobcode: Reference SBJ-rzn902-18-226-187-24-42 in your application.