Associate Director, Digital Marketing and Strategy

Job Description

Title: Associate Director, Digital Marketing and Strategy
Reports to: Chief Digital Officer
Location: Roc Nation LA, CA Office (In-Person)

Who are we?
Since its founding in 2008, Roc Nation has grown into the world's preeminent entertainment company. We work in every aspect of modern entertainment-with recording artists and producers, songwriters and athletes. Our client list includes some of the world's most recognizable names: from Rihanna, J. Cole, and Big Sean to Kyrie Irving, Todd Gurley, Leonard Fournette, and Robinson Cano. We are a full-service organization, supporting our diverse roster of talent via artist management, music publishing, touring, production, strategic brand development and beyond. We've forged strong partnerships with the world's leading experts in artist management, technology, fashion, and philanthropy, and are redefining the business of entertainment.

Who are you?
Motivated, driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Roc Nation, our people embrace these qualities, so if this sounds like you then please read on!

The Role:

Roc Nation, a Live Nation joint venture, is seeking an Associate Director of Digital Marketing and Strategy. This position reports to the Chief Digital Officer and serves as a key member of the Roc Nation digital team servicing A-List Management clients. The role will support continued development and growth for a diverse roster of Roc Nation artists. Responsibilities will include managing the digital management music team, executing promotional campaigns, designing and implementing creative marketing plans, securing digital retail merchandising/playlisting, facilitating requests between partners, managers and artists and maintaining artist web & social platforms. This Associate Director will be responsible for shaping both digital strategy and the execution of plans, including social media publishing, on a daily basis.

Key Responsibilities:
• Content Marketing. Develop and execute digital marketing/sales and content distribution strategies for client; prepare pitches to key digital retail, mobile, and online promotional partners to secure retail campaigns and marketing opportunities for releases
• Partner Management. Support and manage relationships with key digital partner accounts; liaise with label distribution partners to execute digital sales plans and marketing initiatives
• Content Development. Produce and post digital content, including text, images, videos; liaise with artist and their team to develop artist generated content
• Site and Social Development / Management. Support and manage new artist site builds and launches; maintain and update artist sites, social media profiles & Roc Nation properties
• Creative Marketing and Revenue Development. Grow artist awareness, site traffic and content syndication through third party editorials, feature placements, social networking strategies, influencer marketing, marketing programs, D2C initiatives, contests/sweepstakes and exclusive content promotions to drive revenue
• Reporting and Analysis. Compile and distribute regular reports to internal team; utilize data to evaluate campaign efficacy; evaluate internal and competitive digital campaign performances to determine each promotion's success and areas of opportunity/growth; create reports for artists and external partners
• Other Priority Marketing. Develop and execute content release campaigns, tour promotions, and other marketing efforts as needed around artist's launches

Qualifications:
• 4-6 years experience managing the use of and/or relationships with digital distribution and social platforms
• Extensive knowledge of and passion for the music market
• An in-depth understanding of social media platforms, industry trends, new technologies and digital music services
• Excellent copywriting skills; ability to write under pressure for multiple campaigns simultaneously
• The highest attention to detail
• Track record building and maintaining strong business relationships
• Strong oral/written communication skills
• The drive to take initiative, work independently and be accountable while also working as a team player who is collaborative, positive and flexible
• Bachelor's degree in a related field preferred
• Experience running reports and exporting data from Google Analytics, email service providers, CRM and other audio/video/social platforms
• Experience working with social management and listening platforms
• Experience working with content management systems; especially Wordpress
• Knowledge using basic audio, photo and video editing programs

If the above description sounds like you and fits your background, apply online at www.livenationentertainment.com/careers to join the Roc Nation and Live Nation Entertainment team today!

Applicants for employment in the US must possess work authorization, which does not require sponsorship by the employer for a visa.

Note – Roc Nation benefits and policies differ from Live Nation.

Jobcode: Reference SBJ-gw8qpj-3-144-25-74-42 in your application.