Ad Ops Campaign Manager
Warner Music Group
New York, NY
A division of Universal Music Group, the world's leading music company, Republic Records is home to an all-star roster of multi-platinum, award-winning legends and superstar artists such as Ariana Grande, Drake, Florence + the Machine, Greta Van Fleet, Hailee Steinfeld, Jack Johnson, James Blake, James Bay, Jessie J, John Mellencamp, Jonas Brothers, Julia Michaels, Kid Cudi, Lil Wayne, Lorde, Metro Boomin, NAV, Nicki Minaj, Of Monsters and Men, Pearl Jam, Post Malone, Taylor Swift, The Weeknd and more.
Founded by brothers and chief executives Monte and Avery Lipman, it is also comprised of innovative business ventures, including American Recordings, Boominati Worldwide, Brushfire, Casablanca Records, Cash Money, Lava Records, XO, Young Money, among others.
In addition, Republic has expanded to release high-profile soundtracks for Universal Pictures (Fifty Shades of Grey), Sony Pictures (Spider-Man Into the Spider-Verse) and NBC TV (The Voice), as well as other notable film and television franchises. Extending further into the worlds of film, television, and content, Republic launched Federal Films in order to produce movies and series powered by the label's catalog and artists. Its first production was the Jonas Brothers documentary Chasing Happiness for Amazon Prime Video.
This role will require you to oversee all aspects of an artist's digital presence while creating and executing digital marketing campaigns and promotional plans across all areas online. You will need to understand all digital technologies and platforms and be able to effectively communicate with artists, artist management teams, label executives and digital partners.
How you'll CREATE:
• Work closely with artists, managers, and key label executives to build trusting relationships and showcase your proactive and powerful digital marketing ideas
• Use your relationships to collaborate with social partners (like TikTok, Instagram, Triller, Facebook, Snapchat, YouTube, etc.) to implement exciting new online content that goes viral, grows audience & drives engagement for our artists & their music/music-related products
• These include but are not limited to single/EP/albums, music videos and video content, merchandise, etc.
• Provide ideas for websites, contests, and media promotions to maximize artist visibility online, with measured KPIs that validate the success of each campaign
• Build, maintain and assess ongoing relationships with social & digital media partners, including cultural influencers
• Identify, develop, and drive new technology experiences that lead to creative online campaigns (e.g. web & mobile app builds, web3 integrations, metaverse campaigns, AR/VR, livestreams, etc.)
• Prepare daily/weekly online marketing summaries and plans
• Be a creative visionary, driving progressive digital campaigns and inspiring innovation across a small, but supremely passionate team
• Communicate and work collaboratively across Republic departments including Marketing, Sales, Brand Partnerships, A&R, Finance, and Production.
• Conceive, budget, and effectively execute visual content creation for organic social channels in addition to paid media campaigns with in-house Media Planners/Buyers.
• Navigate & oversee internal budgets every quarter, and ensure flawless communication with Finance teams & vendors
• Schedule and publish digital & social content across owned media and controlled social channels including Wordpress/Drupal CMS, TikTok, Instagram, Facebook, Twitter, Snapchat, YouTube, Tumblr, Triller, and others when needed. In event driven instances, execute in live-time.
• Develop creative assets where needed (images, video edits, animations, GIFs, etc.)
• Other responsibilities and duties as assigned
• Bring your VIBE:
• At least 3+ years of experience in music marketing, ideally working at a record label
• Full understanding of rock music landscape, with connections and proven track record for working with artists in all stages of their career
• Experience in forming strategic marketing partnerships with social platforms, influencers, visual creators, and DSPs. Existing relationships with digital platforms & online partners and brands a plus
• Creative thinker with an eye for design, in addition to a strategic marketer who is driven by innovation and understands how to communicate effectively & measure results
• Not afraid of a challenge or working with big personalities and large teams
• Must be flexible and adaptable; no task is too small
• Experience and desire to work in a fast-paced, high-volume environment and ability to multi-task and prioritize
• Knowledge of standard office programs including Microsoft Word, Excel, PowerPoint and Outlook or the equivalent Mac office programs
• Experience working in the Adobe Creative Suite (Photoshop and Premiere or Final Cut) in addition to mobile editing software for videos, GIFs, and static visuals.
• Experience with digital marketing analytics tools
• Strong leadership skills
Job Category:
Marketing, Streaming & Digital Media
Jobcode: Reference SBJ-gpbzqe-3-81-221-121-42 in your application.
We are Universal Music Group, the world’s leading music company. We are the home for music’s greatest artists, innovators and entrepreneurs.