Full Time Job

Marketing Director

RCA

Franklin, TN 7 days ago
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  • Paid
  • Full Time
  • Senior (5-10 years) Experience
Job Description
As Director, Marketing, you will play a key role in leading the marketing and branding direction for artists & songs by developing innovative and effective marketing campaigns to help our artists deliver music to their fans. Your role will create vision and strategy with a focus on RCA Inspiration artists resulting in consumption goals, fan engagement, and audience development. Position requires interaction with members of senior management and other high-level internal and external contacts.

What you'll do:
• Lead the thought and creation of branding strategy for assigned artists and projects
• Create dialogue and collaborate with internal teams to design unique consumer focused campaigns that support the growth of songs and artists
• Develop and lead effective meetings that produce strategies, ideas, and teamwork
• Analyze market conditions and marketing plan effectiveness on an ongoing basis
• Design strategy for assigned artists in terms of release cycle, touring plans, and consistent marketing campaigns
• Research and apply unique marketing opportunities to help support an artist brand
• Monitor release schedule and anticipate project needs in advance of deadlines
• Act as primary marketing liaison for assigned artist roster to internal teams and external partners
• Who you are:
• You have at least 6 years of experience in marketing and branding; previous label experience strongly preferred
• Prior experience working with gospel/urban music and its consumers and the ability to work with artists in various genres and consumer bases
• Demonstrated creative experience, including campaign oversight and team leadership in a creative arena
• Able to effectively lead meetings, and think strategically with varying pieces of information to develop them into goals
• Proven leadership skills in directing and influencing partners within and outside immediate work group
• A thoughtful, organized and results-oriented professional
• Able to multitask, problem solve and prioritize in a fast-paced creative environment
• An excellent communicator and enthusiastic collaborator who works well with team members, external partners, and senior management and large groups
• Able to direct and lead creatively the marketing process while driving the business forward
• Able to learn new duties and adjust to new situations encountered on the job
• What we give you:
• An opportunity to fuel the creative journey on a global stage
• A modern, diverse and innovative work environment, with offices that include collaboration areas, studios, event spaces, and more
• An investment in your learning & development
• A comprehensive and attractive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
• Voluntary benefits (like company-paid identity theft protection and resources for pets), mental health and meditation resources, industry-leading fertility coverage, fully-paid leave for childbirth or bonding, fully-paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition and student loans
• Winter recess (Christmas through New Year's)
Location
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