Senior Program Manager

Job Description

Why PlayStation?

Title: Senior Program Manager

Location: San Mateo

We are looking to fill a new Growth Marketing Manager on SIE's global martech team. In this role you will focus on designing and completing a growth marketing roadmap that introduces innovative capabilities to our global martech stack and enables PlayStation to create more personalized communications with our players. You will play a critical role in evolving our capabilities and strategies so that we are a truly player-focused marketing organization across the globe,

Primary Responsibilities
• Build and establish the growth marketing function at SIE that focuses on on the player across our portfolio of products
• Own and execute on a Growth Marketing capability roadmap that will allow us to:
• Analyze consumer journey across paid and owned channels
• Identify weak points in this consumer experience
• Ideate solutions to overcome weakness
• Prioritize and plan
• Execute, implement, test, and repeat
• Work across technical, business, and marketing teams to prioritize and schedule development to Growth Marketing roadmap
• Use data to understand how our customers interact with our marketing campaigns across our portfolio, identify areas of opportunity, and execute test and learn programs to drive engagement and increase marketing effectiveness
• Test new and creative programs focusing on customer acquisition, retention, and performance marketing across PlayStation's portfolio of products
• Plan and lead cross-functional efforts to take known campaign optimizations and implement them in other places
• Drive multiple projects from strategy to execution in a fast-paced environment in an organized way

Qualifications:
• You have at least 10+ years of building out audience segmentation and testing strategies geared at optimizing conversion, subscription, and revenue - both on and off-platform
• Experience in audience segmentation
• Strong proficiency in SQL
• Experience with marketing automation software
• Experience in Data Visualization tools (e.g. Tableau)
• Strong working knowledge of the marketing and sales funnel and process
• Ability to influence and work cross-functionally across multiple internal teams
• Bachelor's degree or equivalent experience
• You have a strong understanding of subscription and/or recurring revenue business models
• You have a track record of success in developing and optimizing marketing strategies and programs that drive customer acquisition
• You exhibit a strategic mentality and the ability to lead the development and cross-functional execution of effective marketing programs
• You are an analytical problem solver who is data driven, with a can-do attitude and flexibility to accommodate to evolving business needs
• You possess extraordinary communication and presentation skills, able to deliver impactful presentations at all levels of the organization
• You thrive in a collaborative work environment and excel under pressure, with experience working on complex, international, large-scale, time-critical projects
• You are flexible and versatile in nature, able to overcome challenges while maintaining a positive attitude and even a sense of humor
• You are willing to roll up your sleeves and take on whatever task is necessary to get the job done
• Passionate about gaming and video game culture

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Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy or maternity, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

Jobcode: Reference SBJ-d58q93-3-146-255-127-42 in your application.