Marketing Analyst - Digital Analytics & Monetization

Job Description

Marketing Analyst - Digital Analytics & Monetization

San Mateo, CA

As Sony Interactive Entertainment continues to help third party partners drive engagement and revenue on the PlayStation platform, our Digital Analytics and Monetization team is looking for a talented marketing analyst to empower publishers and developers through platform-level marketing insights and recommendations.

The team needs a self-starter based out of the San Mateo office who can craft narratives on how PlayStation can help optimize marketing strategy through channels owned or managed by the platform to help publishers understand platform-level marketing best practices. The ideal candidate will drive and support leadership regarding all marketing analytics strategy of the group, including:

Responsibiilties:
• Working cross-functionally with global data and marketing teams across the company to track data sources and marketing project roadmaps
• Coalescing data insights from disparate sources and marketing channels
• Building data taxonomy for many different types of marketing content from different partners and games
• Analyzing, A/B testing, and creating reports on the most impactful activations into actionable insights
• Measuring attribution from content impression to relevant end-state such as engagement or sales
• Querying data and creating methodologies to complete industry-shaping publisher projects that will drive revenue and engagement
• Maintaining and supporting creation of marketing dashboards
• Supporting and presenting executive-level insights to internal teams and external publishers through storytelling

Qualifications:
• 4+ years of marketing analytics experience
• High level of proactivity as this role will necessitate following up with multiple stakeholders and tracking down vital information for the broader team
• Experience with working with a variety of marketing platforms/channels and relevant KPIs including but not limited to email, paid media, and custom tools
• Experience working with martech/adtech platforms (Salesforce Marketing Cloud, DMPs, Publisher and Social Partners, etc)
• Executed analysis projects related to lifecycle marketing, targeting segmentation strategies, cohort analysis and tracking, churn prevention, A/B and multivariate tests, and reporting dashboard design and development
• Strong familiarity with Adobe Analytics/Salesforce/Datorama/Google Analytics
• Experience with SQL, Excel, and other reporting/visualization tools to put together reports and analysis
• Excellent verbal, written and interpersonal communication skills
• A passion and familiarity with console/PC games with high level of intellectual curiosity about the industry

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Jobcode: Reference SBJ-g332o9-3-140-185-147-42 in your application.