Associate Manager, Subscriptions

Job Description

Why PlayStation?

Associate Manager, PlayStation Plus Subscriptions

San Mateo, CA or Remote

The successful candidate will be responsible for the delivery of the annual trading plan to deliver YoY subscription revenue growth with a focus on driving customers ARPU up. The role sits within a team of 3 crafting and delivering the full year and quarterly growth strategies, working with the Trading Performance team to understand performance and using insights to amend and improve plans. The team will seamlessly implement PlayStation Plus and PlayStation Now plans as part of the Global Services team.

You will be required to drive subscriber growth and profit from the PlayStation Plus subscriber base whilst working closely with the customer team on engagement and retention plans. You will introduce new plans while ensuring existing plans are fully optimized. It will be key to work alongside wider partners to understand performance vs targets and work on plans to help close gaps/drive faster growth.

You will be required to work at a global level – understanding global vs local behaviors and adapting plans appropriately. This will involve working across all partner teams with colleagues in Europe, American and Asia to agree, communicate and deploy business plans. You will also be the subject matter expert on the APAC – keeping the wider group advised of trends, cultures, key purchasing windows etc.

What you'll be doing:
• Formulate and deliver business plans to drive revenue growth of PlayStation Plus and PlayStation Now
• Contribute to weekly global service trading meeting inc creation of supporting materials
• Point person within Services and beyond for Subscription expertise in APAC
• Collaborating with and leading partners across marketing, CRM, conversion rate optimization and ops
• Look for ways to change and improve the business operations and processes
• Analysing performance and improving future proposals and plans
• Identifying subscription/revenue risk and opportunities and creating mitigation/go faster plans where appropriate
• Driving approval of promotional plans to deliver trading performance
• Communication of quarterly plans to secure consensus and feedback
• Inform, involve and share with both global functions and regional functions
• Collaborate with the commercial trading team to build and agree forecasts

What we're looking for:
• Bachelor's degree
• 5+ years of Service/Subscriptions experience
• Ability to propose, craft and lead processes and business operations
• Expertise in the planning, execution and leadership of business plans
• Product proposition and operational skills
• Innovative and solution focused
• Creative instinct and ability to think laterally about business planning
• Creative problem solver passionate about best solutions for the business, partners and consumers
• Strong project and commercial leadership skills
• Commercial awareness of the games market and consumer entertainment markets
• Strong understanding of business economics
• Experience of strategy creation and prioritization of multiple disciplined factors
• Ability to decide what shape of service best meets the market, organization and objectives
• Experience leading a team preferred
• Knowledge of the game industry and broad knowledge of wider entertainment industry preferred

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Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy or maternity, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

Jobcode: Reference SBJ-rv5mo0-18-117-196-184-42 in your application.