Senior Manager, Children's Consumer Insights

Job Description

***Open to remote candidates***

If you love to mine data and discover audience insights that spark creative business solutions, consider joining the corporate Consumer Insights team at Penguin Random House!

The Senior Manager, Children's Consumer Insights, will tap into trends, multimedia, culture, and consumer needs that shape the lives of youth, parent, and educator audiences, while working on strategic consumer insights projects across a range of subjects, from beloved childhood book brands like Dr. Seuss and The Very Hungry Caterpillar to bestselling YA authors.

This position sits within the PRH Corporate Consumer Marketing team, reporting to the Director, Publishing Insights. You'll work collaboratively with a team of curious and motivated researchers and insights professionals, and you'll closely partner with our children's publishers, Penguin Young Readers and Random House Children's Books, as well as the corporate team working on Brightly, a program aimed at raising lifelong readers.

You will…
• Collaborate with children's publishing stakeholders and other analysts across social media, marketing, publicity, editorial, and sales roles to understand key business needs and develop research, from author audience analysis, to surveys or qualitative studies, in support of business priorities. Your insights will be crafted to inspire everything from how we identify rising talent, develop our book packaging, and market to our readers.
• Competently and comfortably use an array of analytics tools and data sets -surveys, sales data, social and third-party data, and owned segmentation--to tell stories about a wide range of audiences. Your scope is wide: one day you'll focus on author audience research, or explore new products for classic children's brands; other days you might pivot to YA opportunity audiences, or an exploration of multicultural genre readers.
• Be an internal leader on youth trends, regularly sharing your action-oriented findings with stakeholders through newsletters or our internal insights portal.

You are…
• A data-informed problem solver focused on the 'why', 'how' and 'what's next?' of the business.
• A curious, skilled mixed-method researcher comfortable with weaving together different data sources to tell a story that inspires action.
• Talented at asking meaningful questions of stakeholders to guide and define research goals.
• Ability to digest complex information and distill into clear and actionable insights
• Creative thinker focused on the best way to solve a business challenge, who can quickly build a deep knowledge base of the industry and category
• A relationship builder and reliable teammate
• Great people skills/stakeholder management
• Strong collaborator, flexible and able to comfortably work across differently structured teams and workflows, can handle ambiguity
• Can manage multiple priorities and persistently drive high-quality outcomes in a timely manner

An ideal candidate:
• Has 4-7 years of consumer insights experience in a business or agency setting.
• Has experience in, or passion for, children's brands.
• Has client management or experience building stakeholder relationships across varied roles within an organization.
• Has familiarity with various data and insights tools (including consumer intelligence tools, such as: social listening tools (ex: Brandwatch), syndicated survey/audience data (ex: YouGov, SimilarWeb), visualization software (ex: Power BI). Adept at learning new tools.
• Has advanced Excel and PowerPoint experience.
• Is able to drive a project autonomously, is comfortable with senior stakeholders and can get, support as needed.
• Has a fresh perspective on publishing (no prior experience in the industry required).

About you: We'd love to hear about you! Please include a cover letter in your online application to help us get to know you a little better!

Full-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical/Prescription drug insurance, Dental, Vision, Health Care/Dependent Care Flexible Spending Account, Health Savings Account, Pre-Tax and Roth 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, Commuter Benefits, Student Loan Repayment Program, Educational Assistance & generous paid time off.

Company: Penguin Random House LLC

Country: United States of America

State/Region: New York

City: New York City

Postal Code: 10019

Job ID: 164143

Date:

Aug 2, 2021

Location:

Jobcode: Reference SBJ-gw760y-18-190-217-134-42 in your application.