Marketing Manager, Berkley

Job Description

Marketing Manager, Berkley (Open to Remote)

When you glance at your bookshelf, are all the spines B for Berkley? Have the past books you have read fall within one of these genres: a romance, a mystery/thriller, women's fiction, historical fiction, or sci-fi/fantasy? Are you ready to take your skills to the next level in promoting books and being mentored for a career in marketing? Then this might be the role for you!

Berkley is seeking a highly creative and strategic individual to join the team as a Marketing Manager. In this role, you will work on a variety of titles from all genres that Berkley publishes. You will be responsible for attending author meetings, creating and implementing marketing plans, booking advertising for your titles, and contributing ideas to the Berkley brand. Under the general supervision of the Deputy Director of Marketing and reporting to the Senior Marketing Manager, the Marketing Manager will be responsible for marketing for their titles, both frontlist and backlist.

Specific responsibilities include:
• Creating and executing full marketing plans: from prepublication strategy to consumers, booksellers, and librarians, including a social media campaign, to at-launch publication advertising campaigns
• Communicating directly with authors, agents, and editors about the campaign
• Explaining social media strategy, newsletter set-up and strategy to authors and agents
• Exploring cross-promotions, including sweepstakes with other imprints/houses and partnerships
• Analyzing data of ad campaigns, from paid social to vendors, to book most effective vendors for titles
• Managing and maintaining budget for each title
• Working with the deputy director and marketing manager on backlist promotions and opportunities for movie tie-in editions and reissues
• Collaborating with team on seasonal promotions and contributing ideas to brand's social media content and strategy

Please apply if you meet the following minimum requirements:
• A minimum of 4 years of marketing experience
• Strong analytical skills
• Ability to work independently and collaboratively
• Superb written and verbal communication skills
• Highly organized with a strong attention to detail
• Proficient with Word, Outlook, PowerPoint and Excel or Google Docs/Sheets/Slides/Forms
• Possess a keen understanding of book marketing a plus
• Knowledge of Adobe Photoshop a plus
• Knowledge of Google Adwords and Facebook, Tiktok, and Twitter advertising a plus

The salary range for this position is $67,000 to $70,000. Please apply using our online application process, and please include your resume and cover letter with salary requirements.

Penguin Random House job postings include a good faith compensation range for each open position. The salary range listed is specific to each particular open position and takes into account various factors including the specifics of the individual role, and candidate's relevant experience and qualifications.

Full-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical/Prescription drug insurance, Dental, Vision, Health Care/Dependent Care Flexible Spending Account, Health Savings Account, Pre-Tax and Roth 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, Commuter Benefits, Student Loan Repayment Program, Educational Assistance & generous paid time off.

Jobcode: Reference SBJ-rv3910-3-144-251-72-42 in your application.