Job Description
PRH Consumer Marketing is seeking an Associate Manager, Ad Operations to join the Paid Media Strategy and AdOps team, a team dedicated to paid media planning, execution, optimization, and reporting; the Associate Manager will be responsible for set-up and management of self-serve advertising campaigns, including search, social, and DSP platforms, as well as the liaison for other digital campaigns. You'll provide key support and best practices as we staff, structure, and refine our growing corporate digital advertising operations. Help us connect the right books with the right readers.
Responsibilities:
• Actively manage and optimize live digital campaigns
• Provide strategic recommendations at the audience, campaign, and platform levels to deliver stronger performance and align with department goals
• Work closely with divisional marketing department to manage implementation of ad operations requirements for advertising campaigns, including tracking, tagging, and campaign set-up
• Manage relationship with divisional marketing department, serving as the lead contact for their title marketing efforts
• Coordinate efforts related to ad technology partners (potential ad servers, DMPs, DSPs, etc.), including integration, workflow, and management
Requirements:
• 3+ years of experience in digital advertising, in ad operations/trafficking, or similar role
• Familiarity in the language of digital marketing metrics and online measurement (CTR, CPM, ROAS, etc.)
• Experience managing digital campaigns on self-serve platforms (i.e. Facebook, Instagram, Google, TikTok, Pinterest, etc.) - not required to know all platforms to apply
• Experience managing multiple campaigns at different stages of execution
• Excellent verbal and written communication skills
• Excellent interpersonal communication skills, including the ability to network
• Excellent organizational skills with a keen attention to detail
• Ability to assess and prioritize workload
• Ability to work independently utilizing effective time management skills
• Ability to collaborate with multiple teams concurrently
• Ability to adapt quickly in fast-paced environment
• Ability to use, understand, and analyze a variety of advertising analytics tools and databases a plus
The PRH Advertising team works in partnership with marketing teams across the company to create strategic and innovative campaigns designed to connect the right readers with the right books, wherever they are in their purchase journey. The team applies a performance-driven approach to campaign strategy and optimization, managing campaigns from set-up to reporting. We're a collaborative and curious bunch, excited about what's new on our bookshelves and what's next in advertising
Full-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical/Prescription drug insurance, Dental, Vision, Health Care/Dependent Care Flexible Spending Account, Health Savings Account, Pre-Tax and Roth 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, Commuter Benefits, Student Loan Repayment Program, Educational Assistance & generous paid time off.
Jobcode: Reference SBJ-ron992-54-234-124-70-42 in your application.