Sr. Manager, Brand WWE

Job Description

Responsibilities
Welcome to Peacock, the dynamic new streaming service from NBCUniversal. Here you'll find more than a job. You'll find a fast-paced, high-flying team for unique birds that want to be at the epicenter of technology, sports, news, tv, movies and more. Our flock works hard to connect people to what they love, each other and the world around them by creating shared experiences through culture-defining entertainment.

As a company, we embrace the power of difference. Our team is committed to creating an organization that champions diversity and inclusivity for all by curating content and a workforce that represents the world around us. We continue to challenge ourselves and the industry by being customer-centric, data-driven creatures of innovation. At Peacock, we are determined to forge the next frontier of streaming through creativity, teamwork, and talent.

Here you can fly to new heights!

This marketer will report to the Director, Brand Marketing – WWE Network, in the creation and execution of best-in-class marketing campaigns to support WWE Network on Peacock.

Responsibilities of the Sr. Manager include, but are not limited to the following:
• Build and implement cross-company marketing plans for WWE Network on Peacock - collaborating across Peacock Marketing Teams and WWE to ensure a cohesive and comprehensive campaign.
• Work with internal teams (i.e., media, performance, CRM, Social, Editorial, etc.) to closely monitor campaign performance and optimize accordingly. This includes identifying and prioritizing events that over-index in high-value users and then proactively migrating them from key live events (i.e., WrestleMania) into consuming other content on the platform to reduce likelihood of 'one-and-done' acquisitions.
• Spearhead After-Action Reports to share Peacock Marketing effectiveness, insights and propose future recommendations.
• Assume role of operational liaison between Peacock and WWE to support marketing opportunities. This includes maintaining active request list of inventory and promotional placements across WWE to amplify WWE Network on Peacock through on-air promotion (RAW, NXT & Smackdown), WWE newsletter, website and social platforms.
• Monitor WWE stories and partner with Peacock/WWE social teams to recommend engagement opportunities that continue to amplify key moments/opportunities for WWE Network on Peacock.
• Maximize paid (coordinate with media lead), owned and earned media to generate buzz, maximize effectiveness and drive measurable KPIs including awareness, demand, NPS, customer acquisition and usage.
• Build, manage and grow strong partner relationships across WWE.
• Coordinate engagement efforts to amplify WWE Network offering on Peacock.
• Support transition of WWE Network subscribers & registered fans to Peacock. Monitor migration rate and propose tactics to improve acquisition, retention and content consumption. Spearhead data sharing between WWE and Peacock to super serve this audience

Qualifications/Requirements
• Minimum 7 years relevant work experience, in Sports, Live Event, Media, Direct-to-Consumer, Entertainment and/or Digital Media
• Minimum of 2 years in Sports-related or live-event marketing
• Bachelor's Degree in Marketing, Communications, Digital Media, Sports Marketing, Business, or a related field
• Strong knowledge of various streaming business models (AVOD, SVOD, TVOD) and extensive knowledge of the Direct-to-Consumer and/or streaming services space
• High degree of proficiency with Microsoft Office (e.g. Microsoft Word, Excel, PowerPoint, etc.)
• Strong collaborative and interpersonal skills with the ability to work flexibly across. departments as well as manage internal and external partners in a dynamic environment
• Must have unrestricted work authorization to work in the United States
• Must be 18 years or older
• Willingness to work overtime, work weekday nights, and on weekends with short notice

Desired Characteristics
• Extensive knowledge and passion for WWE and a high affinity for entertainment and media.
• Previous experience working with/for WWE preferred (ideally 2+ years)
• Demonstrated direct-to-consumer marketing experience in a digital product
• Strong project management skills and understanding of how to manage the priorities of multiple stakeholders in a complex environment
• Analytical/strategic thinker and creative problem-solver; resourceful, able to initiate change and motivate innovation and creativity
• Highly innovative and creative with positive energy
• Excellent presentation and analytical skills
• Extremely organized, great attention to detail, and highly motivated

Jobcode: Reference SBJ-g4j7q1-52-15-63-145-42 in your application.