Sr. Analyst, Media Analytics, Decision Sciences

Job Description

Responsibilities
Welcome to Peacock, the dynamic new streaming service from NBCUniversal. Here you'll find more than a job. You'll find a fast-paced, high-flying team for unique birds that want to be at the epicenter of technology, sports, news, tv, movies and more. Our flock works hard to connect people to what they love, each other and the world around them by creating shared experiences through culture-defining entertainment.

As a company, we embrace the power of difference. Our team is committed to creating an organization that champions diversity and inclusivity for all by curating content and a workforce that represents the world around us. We continue to challenge ourselves and the industry by being customer-centric, data-driven creatures of innovation. At Peacock, we are determined to forge the next frontier of streaming through creativity, teamwork, and talent.

Here you can fly to new heights!

This position is on the Decision Sciences team with a charter to provide valuable insights that enable next level data-driven decision making by our Marketing and Media teams. As Senior Analyst, you will work in a high-visibility and fast-paced environment, delivering analyses that support initiatives that have a tangible impact on Peacock's growth and success as it establishes itself as a major player in the streaming landscape.

Responsibilities:
• Query and analyze complex data sets to develop customer insights that drive decision-making and support cross-functional initiatives to drive customer segmentation and strategy
• Partner closely with business stakeholders (e.g. Marketing, Product, Editorial or Content teams) to define business needs, craft analytic approach and develop data solution
• Utilize Multi-Touch Attribution (MTA) measurement to understand omni-channel media impact and drive performance at a granular level
• Help standup a Marketing Mix Model (MMM) solution to provide a wholistic measure of media performance across brands and optimize spend
• Synthesize complex analyses, KPIs, and concepts into digestible presentations for a variety of audiences, including key stakeholders and leadership
• Help contribute to a diverse, equitable, and inclusive work culture at Peacock

Qualifications/Requirements
• 2+ years of analytical experience working with large, complex data sets and analytical tools
• Proficiency in SQL, Excel and at least one additional programming languages used for data analysis (e.g., R, Python)
• Experience with media and advertising channels (e.g., Search, Display, Social, etc.)
• Familiarity with media measurement techniques such as Marketing Mix Modeling and Multi-Touch Attribution is a plus
• Knowledge and experience with optimization, linear programming, and scenario planning
• Strategic thinker with ability to derive conclusions and recommendations from raw data
• Team oriented and collaborative with an aptitude and willingness to learn
• Bachelor's degree in Business Analytics, Data Science, Computer Science, Statistics, Mathematics, Economics or other relevant quantitative fields
• Experience with statistical modeling and/or advanced data science techniques is a plus.
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Jobcode: Reference SBJ-gqb5b1-3-141-47-221-42 in your application.