Specialist, Targetable Strategy

Job Description

Responsibilities
Welcome to Peacock, the dynamic new streaming service from NBCUniversal. Here you'll find more than a job. You'll find a fast-paced, high-flying team for unique birds that want to be at the epicenter of technology, sports, news, tv, movies and more. Our flock works hard to connect people to what they love, each other and the world around them by creating shared experiences through culture-defining entertainment.

As a company, we embrace the power of difference. Our team is committed to creating an organization that champions diversity and inclusivity for all by curating content and a workforce that represents the world around us. We continue to challenge ourselves and the industry by being customer-centric, data-driven creatures of innovation. At Peacock, we are determined to forge the next frontier of streaming through creativity, teamwork, and talent.

Here you can fly to new heights! Meet Peacock, NBCUniversal's new, wildly entertaining streaming service that combines timeless shows and movies with timely news, sports and pop-culture.​We're growing our team of smart, hungry, and upbeat doers who crave the chance to build something new at the epicenter of content, tech, and culture. We need fearless leaders and pop-culture fiends who work hard and fan hard. Creative problem-solvers who just so happen to be the reigning champs at Parks & Rec trivia night. So if this sounds like you, join our flock. And we promise, we won't put your stapler in Jell-O.​

Specialist, Targetable Strategy, Peacock
The Targetable Strategy Specialist will support our promotional strategy team by building and maintaining the personalization infrastructure for on-product promo inventory. This role will be responsible for building customized audiences for precise campaign targeting, while ensuring reach and frequency goals can be met. This position will report to the Senior Manager, Targetable Promotional Strategy.
• Coordinate necessary audience attributes and audiences builds within mParticle
• Align efforts with CRM, Media and other cross-functional teams to ensure uniform omni-channel targeting approach
• Maintain audience sizes within FreeWheel for accurate impression level planning
• Monitor campaign delivery to ensure user optimal viewing experience on-platform
• Attend weekly planning meetings to aid in implementation of personalization across on-product promotional inventory while building a deep knowledge of technical requirements and limitations

Qualifications/Requirements
• 3+ years of relevant media experience

Skills
• Strong data analysis and interpretation
• Deep understanding of segmentation & audience profiling
• Exceptional attention to detail with the ability to work under pressure
• Working knowledge of broadcasting and media planning
• Understanding of customer data platform experience and ad server operations a must

Experience
• Excellent communication and interpersonal skills
• Passion for media planning with a deep knowledge of live sports, news, serialized and theatrical content

Jobcode: Reference SBJ-gpxb5e-3-145-151-141-42 in your application.