Specialist, Device Marketing

Job Description

Responsibilities
Welcome to Peacock, the dynamic new streaming service from NBCUniversal. Here you'll find more than a job. You'll find a fast-paced, high-flying team for unique birds that want to be at the epicenter of technology, sports, news, tv, movies and more. Our flock works hard to connect people to what they love, each other and the world around them by creating shared experiences through culture-defining entertainment.

As a company, we embrace the power of difference. Our team is committed to creating an organization that champions diversity and inclusivity for all by curating content and a workforce that represents the world around us. We continue to challenge ourselves and the industry by being customer-centric, data-driven creatures of innovation. At Peacock, we are determined to forge the next frontier of streaming through creativity, teamwork, and talent.

Here you can fly to new heights!

Meet Peacock, NBCUniversal's new, wildly entertaining streaming service that combines timeless shows and movies with timely news, sports and pop-culture.

We're growing our team of smart, hungry, and upbeat doers who crave the chance to build something new at the epicenter of content, tech, and culture. We need fearless leaders and pop-culture fiends who work hard and fan hard. Creative problem-solvers who just so happen to be the reigning champs at Parks & Rec trivia night. So, if this sounds like you, join our flock. And we promise, we won't put your stapler in Jell-O.

The Specialist, Device Marketing will report into the Sr Manager, Device Marketing for NBCU's D2C streaming service and will be responsible for assisting with the ideation and on-going management of marketing partnerships with device partner platforms (Apple, Google, Roku, Amazon, Samsung, VIZIO, PlayStation, Xbox, etc.). Additionally, the role will involve executing the end-to-end partner programs including working with internal stakeholders on the growth marketing submissions, approvals, and tracking campaign performance as well as leading device audits, competitive analysis, and research for device partner campaigns.

This is a high profile, cross-functional role with touch points across NBCU's D2C product and the wider NBCU business including Brand Marketing, Business Development and Partnerships, Content Marketing, Ad Sales, Legal, Finance and Operations.
• Scale and nurture partnerships to drive innovative co-marketing opportunities for Peacock, identifying incremental, mutually beneficial opportunities to grow the partnership with a focus on building a marketing roadmap that drives growth and engagement of Peacock
• Work with the partner and cross functional stakeholders across the Peacock organization to execute marketing programs that target specific customer cohorts, viewing behaviors, and product features specific to each partner, assisting in campaign development, accountable for approvals and performance tracking
• Support the Device Marketing team across all key tentpole programming campaigns
• Acquire and traffic network assets and approvals for growth marketing requests for device partner campaigns
• Responsible for writing and submitting creative marketing briefs
• Develop and assemble presentation materials, including partner pitch decks; partnership recaps, campaign summaries/learnings; etc.
• Assist in executing and trafficking marketing campaigns for Peacock
• Monitor and inform team of industry trends, as well as track competitors within the marketplace
• Maintain a solution-oriented mindset managing the campaign approvals and execution with stakeholders internally and externally
• Track / audit partner campaign + performance and assist in the post-campaign analysis against campaign metrics, KPIs and goals
• Engage NBCU D2C teams – Acquisition, Engagement, PR, Brand Marketing, Strategy, Product, Ad Sales Technology Finance, Legal, Operations – to communicate and implement growth marketing initiatives

Qualifications/Requirements
• 2+ years of experience in marketing or partner facing role
• Highly organized project management skills
• Solid marketing experience within media and entertainment industry
• Experience coordinating promotional marketing assets and approvals

Desired Characteristics
• Strategic and experienced in leading cross-functional teams to orchestrate, collaborate, and successfully seize opportunities
• Marketing expertise in the digital space with creative mindset
• Excellent communication skills, confident in managing, influencing and growing relationships with stakeholders internally and externally
• Strategic mind-set with strong attention to detail
• Sound business judgment and ability to prioritize and triage partner-related issues, solution-find, and effectively motivate internal and external stakeholders to work towards a common goal
• A good understanding of the OTT or ecommerce market
• Organized and structured, ability to reliably deliver on plans
• Collegial, high energy, and persistent personality, and excellent interpersonal and presentation skills
• Strong Excel and PowerPoint skills
• Comfort with a fast-paced, always-on, start-up environment
• Excellent communication skills

Jobcode: Reference SBJ-d5pyx0-3-128-205-109-42 in your application.