Search Engine Optimization Manager

Job Description

Search Engine Optimization (SEO) Manager, Peacock

Responsibilities

Welcome to Peacock, the dynamic new streaming service from NBCUniversal. Here you'll find more than a job. You'll find a fast-paced, high-flying team for unique birds that want to be at the epicenter of technology, sports, news, tv, movies and more. Our flock works hard to connect people to what they love, each other and the world around them by creating shared experiences through culture-defining entertainment.

As a company, we embrace the power of difference. Our team is committed to creating an organization that champions diversity and inclusivity for all by curating content and a workforce that represents the world around us. We continue to challenge ourselves and the industry by being customer-centric, data-driven creatures of innovation. At Peacock, we are determined to forge the next frontier of streaming through creativity, teamwork, and talent.

Here you can fly to new heights!

The SEO Manager is responsible for implementing SEO strategies, as well as contributing ideas to the overall SEO strategy.

Key Functional Areas of Responsibility
• Build SEO processes and workflows with cross-functional business partners
• Lead keyword research, maintaining database of relevant keywords, with up-to-date search volumes and competitive metrics
• Optimize on page SEO; landing page ideation and gap analysis to maximize authority of priority keywords, and take advantage of whitespace opportunities; metadata optimization
• Implement schema markup across sitemap, developing workflow and requirements for prioritization and execution across pages
• Oversee backlink strategy, ensuring maximum portfolio coverage, and identifying paid placement requirements; rectify unlinked mentions
• Evaluate site crawlability, recommending opportunities for site map enhancements; providing ongoing maintenance and updates for robots.txt
• Collaborate with cross-functional business partners (Marketing, Site-Merchandising, Buying, Production, Engineering, UX, and Product) to implement SEO best practices, and leverage cross-functional insights in planning and program development
• Conduct competitive research, benchmarking current strategy and efficacy against industry peers; monitor greater marketplace for emerging trends
• Evaluate business impact through development of KPI reports. Keep management apprised of results and upcoming optimization efforts or mitigation strategies
• Evangelize SEO within the organization and facilitate SEO training sessions to improve cross-functional SEO knowledge and alignment
• Manage 3rd party and SEO agency relationships

Qualifications/Requirements
• Experienced in all aspects of search engine optimization; best practices and latest innovations in technical SEO and on page SEO
• The ability to keep up with the industries changing standards
• Ability to conduct data analysis and find actionable insights to boost growth
• Knowledge in HTML, CSS, JavaScript, robots.txt, XML sitemaps and other relevant programming languages and tools with respect to SEO
• Expertise in keyword research and analysis, utilizing tools like Google Search Console, Ahrefs, Moz Pro, Semrush, Screaming Frog, Deepcrawl, etc.
• Experience managing SEO standard operating procedures and workstreams
• Excellent organization and communication/facilitation skills, attention to detail, and the ability to clearly and concisely articulate complex concepts for a variety of audiences
• Ability to effectively present ideas and communicate with senior leadership

Desired Characteristics
• Experience implementing organic search improvements and measuring impact
• Self-starter who can develop and execute strategy and action plans
• Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
• Ability to think creatively, and identify and solve problems
• Ability to clearly and effectively articulate thoughts and points
• Ability to coordinate with cross-functional teams and thrive in a fast-paced environment

Jobcode: Reference SBJ-rvknnj-3-137-220-120-42 in your application.