Promo & Content Data Analyst, On-Product Promotion

Job Description

Responsibilities

Welcome to Peacock, the dynamic new streaming service from NBCUniversal. Here you'll find more than a job. You'll find a fast-paced, high-flying team for unique birds that want to be at the epicenter of technology, sports, news, tv, movies and more. Our flock works hard to connect people to what they love, each other and the world around them by creating shared experiences through culture-defining entertainment.

As a company, we embrace the power of difference. Our team is committed to creating an organization that champions diversity and inclusivity for all by curating content and a workforce that represents the world around us. We continue to challenge ourselves and the industry by being customer-centric, data-driven creatures of innovation. At Peacock, we are determined to forge the next frontier of streaming through creativity, teamwork, and talent. Here you can fly to new heights!

Promo & Content Data Analyst, On-Product Promo Performance, Peacock

Peacock is looking for a Promo & Content Data Analyst to join the Audience Development team. This role will support the team responsible for on-platform promotions by providing analytics on delivery of promo campaigns and programming performance. The successful candidate has a passion for leveraging data and insights to connect consumers with the content they love.

Campaign Strategy & Analysis
• Own campaign tracking and analysis, maintaining daily impression, reach and frequency trackers
• Analyze promo delivery data and provide relevant and actionable insights to optimize campaign performance
• Create slides on campaign performance for weekly and monthly report outs to senior leadership
• Partner with Decision Sciences on campaign analysis and test cases
• Share campaign performance and insights in weekly strategy sessions with the promo strategy and CRM teams
• Aid in testing setup and reporting for omni-channel strategies across all marketing channels
• Gain deep understanding of the limitations as well as the opportunities of on-platform promotion technology and inventory

Platform and Content Performance
• Analyze content performance to inform campaign strategy and planning
• Digest content affinity dashboard to provide recommendations for repertoire expansion
• Track and update the team on programming performance
• Identify and analyze trends across VOD programming and virtual channels on the platform
• Compare platform KPIs against promo delivery to further understand campaign performance

Qualifications/Requirements
• 1-2 years of relevant reporting and analytics experience
• BA/BS in Marketing, Statistics, or related field
• Advanced Excel skills (Pivot Tables, VLOOKUP, etc.)
• Strong analytical skills with ability to deliver insightful ideas and draw findings from reporting
• Experience working in PowerPoint to create decks and organize information from reports for easy consumption by internal stakeholders
• Excellent written and oral communication skills
• Ability to work with urgent deadlines and re-prioritize work when needed
• Strong interest in promotions, advertising and television desired
• Experience with video streaming (OTT) or subscriptions services is a plus

Jobcode: Reference SBJ-rek3x1-18-118-184-237-42 in your application.