Product Marketing Manager, Martech

Job Description

Responsibilities

Welcome to Peacock, the dynamic new streaming service from NBCUniversal. Here you'll find more than a job. You'll find a fast-paced, high-flying team for unique birds that want to be at the epicenter of technology, sports, news, tv, movies and more. Our flock works hard to connect people to what they love, each other and the world around them by creating shared experiences through culture-defining entertainment.

As a company, we embrace the power of difference. Our team is committed to creating an organization that champions diversity and inclusivity for all by curating content and a workforce that represents the world around us. We continue to challenge ourselves and the industry by being customer-centric, data-driven creatures of innovation. At Peacock, we are determined to forge the next frontier of streaming through creativity, teamwork, and talent.

Here you can fly to new heights!

In this newly created position, the Product Marketing Manager, MarTech will work at the intersection of digital marketing and technology. The manager will be the product marketing lead and serve as the subject matter expert on capabilities of marketing technology platforms and services (including Iterable, Branch, Amplitude and mParticle). They will be responsible for digital campaign operations and capabilities, working alongside both the product and technology teams to define requirements, launch and maintain martech platform capabilities across a variety of NBCU networks (NBC, Bravo, Oxygen, E!, USA, SyFy, Telemundo). This includes ensuring the martech platform is built and maintained to support existing and future marketing use cases. The ideal candidate will be data-driven with a growth mindset and will be comfortable in an A/B testing environment. This is a highly cross-functional role and will require the consummate team player to be successful.

Responsibilities
• Become subject matter expert on capabilities of marketing technology platforms and tools, including Iterable, Branch Amplitude, mParticle and in-house functions
• Partner with brand product teams in documenting, developing, and releasing requested martech functionality
• Point of contact for MMP vendor (Branch), attending weekly meetings and assisting in development of quarterly business review
• Lead proofs of concept for any new capabilities made available by marketing technology platforms
• Create and manage product marketing capabilities roadmap in partnership with the NBC and brand product teams and marketing platform vendors
• Ensure that core platform capabilities are functional and when not, tracking bug fixes/known issues, prioritizing with internal product teams and platform vendors for resolution
• Communicate feature changes, bug fixes, and workaround solutions to relevant parties including product marketing managers and agency resources
• Shephard operational resources to transition to new functionality and ensure new launches satisfy marketing requirements (including confirming new releases)

Qualifications/Requirements
• Bachelor's Degree
• Minimum 5+ years of experience in digital marketing, operations or related field
• Minimum 2+ years of management experience
• Previous experience working in a performance marketing, direct response marketing, sales environment
• Highly proficient in Microsoft PowerPoint and Excel.
• Must have demonstrated experience with partnering with technology teams to support marketing initiatives or functionality.

Desired Characteristics
• Digital marketing or digital marketing operations experience required. Entertainment experience a plus.
• Organized with an acute attention to detail and focus on delivering excellence.
• Flexibility and an ability to work in a fast paced, deadline driven environment.
• Data driven-thinker who uses insights and analysis to guide strategies and make decisions.
• Self-starter who can work independently, is proactive, resourceful and possess good follow-through.
• Ability to interface with colleagues from various disciplines including analytics, technical and operations. Exceptional interpersonal, communication, analytical, and project management skills required.
• Experience with Iterable, Branch and/or JIRA a plus.

Jobcode: Reference SBJ-d97y89-18-191-181-231-42 in your application.