Product Marketing Manager, Email Development

Job Description

Responsibilities

Welcome to Peacock, the dynamic new streaming service from NBCUniversal. Here you'll find more than a job. You'll find a fast-paced, high-flying team for unique birds that want to be at the epicenter of technology, sports, news, tv, movies and more. Our flock works hard to connect people to what they love, each other and the world around them by creating shared experiences through culture-defining entertainment.

As a company, we embrace the power of difference. Our team is committed to creating an organization that champions diversity and inclusivity for all by curating content and a workforce that represents the world around us. We continue to challenge ourselves and the industry by being customer-centric, data-driven creatures of innovation. At Peacock, we are determined to forge the next frontier of streaming through creativity, teamwork, and talent.

Here you can fly to new heights!

Position Overview
In this newly created position, the Product Marketing Manager, Email Developer will work at the intersection of CRM and technology. The Email Developer will serve as the subject matter expert on email template development and automation. Core responsibilities include developing both HTML and drag-and-drop email templates, overseeing email deliverability, improving operational efficiencies, managing QA process, and automating email content via API. This role works alongside the One App CRM and product teams to support a variety of NBCU networks (NBC, Bravo, Oxygen, E!, USA, SYFY, Telemundo) and will manage a team of deployment specialists. The ideal candidate will be fluent in HTML template development and will be comfortable in an A/B testing environment. This is a highly cross-functional role and will require the consummate team player to be successful.

Responsibilities
• Execute and manage deployment specialist responsible for coding and executing email templates, campaigns, journeys and automations, as needed, across brands
• Become subject matter expert on email features and capabilities of One App marketing technology platform, including but not limited to API usage in emails, dynamic email personalization, etc.
• Identify and drive strategic recommendations to enhance operational efficiencies, including template changes, increased use of APIs for automation, simplifying journeys, etc.
• Manage and coordinate inbound email requests with internal and external stakeholders from request to deployment
• Fully own quality assurance for email prior to deployment with rigorous attention to detail to assure executional excellence
• Develop and maintain documentation and training to internal stakeholders around internal email deployments, QA process, email automation, journeys, new functionality (as it becomes available, etc.
• Monitor domain reputation across brands, providing recommendations and collaborating on an action plan when to maintain healthy domain and IP reputations while achieving program goals
• Subject matter expert on email marketing best-practices and industry trends, and driving continuous improvement and optimization around email marketing including but not limited to template development and deliverability

Qualifications/Requirements
• Bachelor's Degree
• Minimum 5+ years of experience in email development
• Previous experience working in a performance marketing or direct response marketing role
• Highly proficient in HTML and CSS
• Highly proficient in Microsoft PowerPoint and Excel.
• Fluent in Adobe Photoshop
• Must have demonstrated experience with partnering with CRM and technology teams to support marketing initiatives or functionality

Desired Characteristics
• Digital marketing or digital marketing operations experience.
• Organized with an acute attention to detail and focus on executional excellence.
• Flexibility and an ability to work in a fast paced, deadline driven environment.
• Data driven-thinker who uses insights and analysis to guide strategies and make decisions.
• Self-starter who can work independently, is proactive, resourceful and possess good follow-through.
• Ability to interface with colleagues from various disciplines including analytics, technical and operations. Exceptional interpersonal, communication, analytical, and project management skills required.
• Experience with Iterable, AirTable, and JIRA a plus.

Jobcode: Reference SBJ-rv78b0-18-222-22-244-42 in your application.