Performance Marketing Manager, Paid Search

Job Description

Responsibilities
Welcome to Peacock, the dynamic new streaming service from NBCUniversal. Here you'll find more than a job. You'll find a fast-paced, high-flying team for unique birds that want to be at the epicenter of technology, sports, news, tv, movies and more. Our flock works hard to connect people to what they love, each other and the world around them by creating shared experiences through culture-defining entertainment.

As a company, we embrace the power of difference. Our team is committed to creating an organization that champions diversity and inclusivity for all by curating content and a workforce that represents the world around us. We continue to challenge ourselves and the industry by being customer-centric, data-driven creatures of innovation. At Peacock, we are determined to forge the next frontier of streaming through creativity, teamwork, and talent.

Here you can fly to new heights!
Overview
At Peacock, the dynamic new streaming service from NBCUniversal, you'll find more than a job. You'll find a fast-paced, high-flying team for unique birds who want to be at the epicenter of technology, sports, news, tv, movies and more. Our flock works hard to connect people to what they love, each other and the world around them by creating shared experiences through culture-defining entertainment.
As a company, we embrace the power of difference. Our team is committed to creating an organization that champions diversity and inclusivity for all by curating content and a workforce that represents the world around us. We continue to challenge ourselves and the industry by being customer-centric, data-driven creatures of innovation. At Peacock, we are determined to forge the next frontier of streaming through creativity, teamwork and talent.
Here you can fly to new heights!

Role Details
We are looking for you – a dynamic, data-driven, best-in-class talent to join the Peacock team as a Manager of Paid Search. This is a brand-new, critical role within the Growth Marketing team, specifically the Performance Marketing pod, leading in-house paid search efforts for Peacock. You will be charged with owning the strategy, development, implementation and ongoing management of search engine marketing campaigns with the goal of driving efficient subscriber growth and engagement for Peacock.

Responsibilities
• Own the strategy, development and optimization of paid search campaigns to efficiently acquire qualified Peacock subscriber growth and engagement. This includes cost per acquisition/subscription and cost per stream campaign KPIs across paid search web (Google, Bing) and in-app (Google UAC, Apple Search).
• Liaise with the broader internal team to gain an understanding of campaign-specific goals, targeting and budgets, while collaborating on best practices and strategic recommendations.
• Analyze KPIs on an ongoing basis to ensure that campaigns are maximizing return on ad spend – focus on finding and driving high-quality Peacock subscribers as determined by lifetime value.
• Serve as paid search expert, platform partner and trend-spotter to bring first-to-market paid search opportunities/testing of new betas that align with business objectives.
• Drive paid search innovation within the team – identify and/or build tools to improve automation and help drive overall business results.
• Partner with platform/vendor partners to implement best practices across paid media tactics using Peacock's first and third party data to inform decisions while staying true to the Peacock brand.
• Seek and develop innovative testing ideas and strategies that leverage identified opportunities as well as changes in technology and consumer behavior.
• Ensure campaigns are executed flawlessly with an eye on constant optimization.
• Lead monitoring and analysis of campaign performance, using performance signals to inform optimization regimen and improve strategy.
• Daily campaign and large media budget management including optimizations.
• Optimize spend and CPAs to ensure Peacock acquisition and engagement marketing goals are met, and then summarize results for a broader audience.
• Liaise with internal SEO and landing page teams to ensure strategies are in sync.

Qualifications/Requirements
• 3+ years of hands-on, in-platform paid search experience preferably within agency.
• Proven success with direct response paid search campaigns with expertise in attribution and conversion tracking is a must.
• Track record for successfully driving customer growth and revenue for a direct-to-consumer brand. Subscription experience preferred.
• Strong working understanding of the SEM industry, including major players and supporting technology (bid management tools such as SA360), Google Ads, Bing Ads, Google UAC, Apple Search.
• Experience with app campaign and Mobile Marketing Attribution (such as Kochava) strongly preferred.
• Experience working on enterprise level SEM accounts with large budgets.
• Self-starter, highly motivated, positive demeanor, excellent communicator and able to juggle multiple assignments simultaneously.
• Polished with excellent interpersonal and verbal/written communication skills.
• Excellent quantitative and qualitative analytical skills – comfortable dealing with data and reporting.
• Ability to adapt to change and continually evolve skills to meet the ever-changing needs of the streaming industry.
• Extensive knowledge of Microsoft Office and Google Drive systems, specifically in Excel/Sheets.

Jobcode: Reference SBJ-rox552-3-138-105-31-42 in your application.