Marketing Analytics Manager

Job Description

Responsibilities
Meet Peacock, NBCUniversal's new, wildly entertaining streaming service that combines timeless shows and movies with timely news, sports and pop-culture. ​ We're growing our team of smart, hungry, and upbeat doers who crave the chance to build something new at the epicenter of content, tech, and culture. We need fearless leaders and pop-culture fiends who work hard and fan hard. Creative problem-solvers who just so happen to be the reigning champs at Parks & Rec trivia night. So if this sounds like you, join our flock. And we promise, we won't put your stapler in Jell-O. ​
This position is a part of the Decision Sciences team, working closely w/ the Growth Marketing team to analyze paid media performance and develop actionable insights to drive growth of the Peacock service, with an emphasis on new customer acquisition.

Responsibilities:
• Lead collaboration with Performance Marketing team to define business problems, develop analytic plans, develop insights and recommend data-driven strategies
• Query and analyze complex data sets to develop actionable insights that enable Marketing team to drive growth of the D2C streaming platform
• Measure paid media campaign performance, efficiency and incrementality for Performance Marketing team, with an emphasis on new customer acquisition initiatives
• Analyze customer behavior post-acquisition and develop insights to ensure Marketing team is acquiring high value, loyal customers efficiently
• Work with other NBCU brands to optimize promotions in support of Peacock
• Facilitate data democratization through the design and delivery of data visualizations (Tableau)
• Synthesize results into easy-to-consume presentations to drive business change
• Champion a culture of data-driven decision-making

Qualifications/Requirements
• Bachelor's or Master's degree in Business Analytics, Marketing, Data Science, Computer Science, Statistics, Mathematics, Economics or other relevant quantitative fields
• 4+ years of analytical experience with large data sets and analytical tools
• Knowledge of SQL and a scripting language (e.g. Python, R)
• Knowledge of marketing analytics and multi-touch attribution (MTA) preferred
• Knowledge of Tableau or equivalent data visualization tools is a plus
• Knowledge of Adobe Analytics is plus
• Team oriented and collaborative with an aptitude and willingness to learn
• Curious, self-driven and confident
• Must be authorized to work in the United States without visa sponsorship by NBCUniversal

Jobcode: Reference SBJ-d86eom-3-129-13-201-42 in your application.