Director, Brand Marketing - Film

Job Description

Responsibilities
Welcome to Peacock, the dynamic new streaming service from NBCUniversal. Here you'll find more than a job. You'll find a fast-paced, high-flying team for unique birds that want to be at the epicenter of technology, sports, news, tv, movies and more. Our flock works hard to connect people to what they love, each other and the world around them by creating shared experiences through culture-defining entertainment.

As a company, we embrace the power of difference. Our team is committed to creating an organization that champions diversity and inclusivity for all by curating content and a workforce that represents the world around us. We continue to challenge ourselves and the industry by being customer-centric, data-driven creatures of innovation. At Peacock, we are determined to forge the next frontier of streaming through creativity, teamwork, and talent.

Here you can fly to new heights!

Meet Peacock, NBCUniversal's, wildly entertaining streaming service that combines timeless shows and movies with timely news, sports and pop-culture.​

We're growing our team of smart, hungry, and upbeat doers who crave the chance to build something new at the epicenter of content, tech, and culture. We need fearless leaders and pop-culture fiends who work hard and fan hard. Creative problem-solvers who just so happen to be the reigning champs at Parks & Rec trivia night. So, if this sounds like you, join our flock. And we promise, we won't put your stapler in Jell-O.​

Director, Brand Marketing - Film, Peacock
Peacock is seeking an innovative marketer to lead brand marketing for Feature Films on Peacock. The Director, Brand Marketing – Film, will help steer a cross-functional team to create and execute best-in-class marketing campaigns and will report to the Vice President, Brand Marketing.

Responsibilities including, but not limited to the following:
• Lead development and execution of cross-company marketing plans for movies on Peacock – including any Day/Date releasees, our expansion into 'Pay 1' film offering and growth of our licensed film collection.
• Guide initiatives across both Peacock and our film partners, including Universal Film Entertainment Group and Focus Features, to ensure clear, cohesive and compelling campaigns across product lifecycle.
• Develop and launch innovative cross-functional service marketing campaigns for film offering that contribute to per-title KPIs (user growth/engagement) as well as expand overall brand awareness and health.
• Lead campaign briefing process, ensuring internal partners are informed and providing actionable recommendations for effective marketing plans.
• Champion insights and optimizations during and after each campaign, leveraging 'after-action reports' to improve outcomes over time.
• Advocate for prioritization of film-based initiatives throughout the year that are unique, high-value marketing opportunities to drive the overall Peacock business
• Maximize paid, owned and earned media (in coordination with internal stakeholders) to generate buzz, maximize effectiveness and drive measurable KPIs including awareness, demand, NPS, customer acquisition and usage.
• Ensure messaging/tactics work across the entire funnel (on-product and off) consistently, effectively and can be customized based on customer affinities, passions, usage behavior and point of consumption.
• Proactively engage editorial, product, on-platform promo and partner marketing teams to amplify film offering on Peacock (i.e., What more can we do to enhance consumer experience with movies on Peacock).
• Work closely to monitor campaign performance and optimize accordingly. This includes proactively migrating users from film properties (i.e., Day & Date release) into consuming other content on the platform to reduce likelihood of 'one-and-done' acquisitions.
• Partner with Creative Services to brief, guide, and manage agencies and 3rd party partners to develop best-in-class creative to elevate Peacock's film offering and, in doing so, the brand at large.
• Spearhead data sharing between Peacock and film partners.

Qualifications/Requirements
• 8-10+ years of relevant experience in Entertainment, Digital Media, and/or direct-to-consumer marketing.
- Previous experience working in film or streaming service preferred (ideally 3+ years).
• Extensive knowledge of the Direct-to-Consumer and/or streaming services space and clear familiarity with various streaming business models (AVOD, SVOD, TVOD).
• Experience and passion for building innovative 360-marketing strategies and campaigns.
• Comfortable making data-informed marketing decisions including reviewing and analyzing campaign performance data and optimizing creative accordingly.
• High degree of proficiency with Microsoft Office (e.g. Microsoft Word, Excel, PowerPoint, etc.).
• Strong collaborative and interpersonal skills with the ability to work flexibly across departments as well as manage internal and external partners in a dynamic environment.

Desired Characteristics
• Extensive knowledge and passion for Movies and a high affinity for entertainment overall.
• Demonstrated direct to consumer marketing experience with a digital product
• Strong track record of leading highly productive, collaborative teams with multiple stake holders (direct/indirect reports and internal/external partners).
• Analytical/strategic thinker and creative problem-solver; resourceful, able to initiate change and motivate innovation and creativity.
• Able to multi-task and prioritize in a fast-paced environment.
• Bachelor's degree required / MBA (or similar) preferred
• Highly innovative and creative with positive energy.
• Excellent presentation and analytical skills.
• Social media savvy and thorough understanding of both current and emerging digital platforms.

Jobcode: Reference SBJ-r7k0pq-18-219-112-111-42 in your application.