Analyst, Digital Measurement Strategy

Job Description

Responsibilities
Welcome to Peacock, the dynamic new streaming service from NBCUniversal. Here you'll find more than a job. You'll find a fast-paced, high-flying team for unique birds that want to be at the epicenter of technology, sports, news, tv, movies and more. Our flock works hard to connect people to what they love, each other and the world around them by creating shared experiences through culture-defining entertainment.

As a company, we embrace the power of difference. Our team is committed to creating an organization that champions diversity and inclusivity for all by curating content and a workforce that represents the world around us. We continue to challenge ourselves and the industry by being customer-centric, data-driven creatures of innovation. At Peacock, we are determined to forge the next frontier of streaming through creativity, teamwork, and talent.

Here you can fly to new heights!
NBCUniversal is looking for a highly talented individual to join the Digital Measurement Strategy team. The team is responsible for tagging and tracking the company's portfolio of sites and apps. The team's focus is on enabling audience measurement tools, developing and implementing analytics requirements, and defining/refining business KPIs. The Analyst's responsibilities will include:
• Test and oversee quality assurance/control (QA/QC) of analytics implementations and escalate defects as necessary for NBCUniversal's digital products. (web, mobile apps, and connected devices apps)
• Collect, implement, and test digital analytics requirements in Adobe Analytics for page tracking, link tracking, and video tracking product analytics for NBCUniversal's digital products. (web, mobile apps, and connected devices apps)
• Collect, implement, and test digital analytics requirements in ComScore and Nielsen for NBCUniversal's digital products. (web, mobile apps, and connected devices apps)
• Communicate analytics tracking requirements for page tracking, link tracking, and video tracking to developers and project managers for implementation
• Maintain documentation of tracking requirements and testing scripts used for QA/QC
• Ensure consistency and accuracy of measurement across all products and properties including QA testing
• Protect fidelity of key performance indicators
• Present best reporting practices and strategy to various internal brands and functions
• Experience with implementation across Adobe Analytics including processing rules, Adobe Heartbeat, Adobe Audience Manager, Nielsen DCR/DTVR, and ComScore c-values
• Ability to analyze large data sets and drill down to the key takeaways
• Experience with debugging tools such as Charles Proxy on multiple devices (tvOS, Roku, FireTV, Samsung, iOS, Android, etc)

Qualifications/Requirements
Basic Qualifications:
• Bachelor's Degree
• 0-2 years of professional experience
Eligibility Requirements:
• Must be willing to work in New York
• Must have unrestricted work authorization to work in the United States
• Must be 18 years or older

Desired Characteristics
• Bachelor's Degree in related field
• 0-2 years of relevant digital experience
• Self-motivated and quick learner
• Ability to be heads-down in test multiple data implementations
• Professional team player
• Impeccable attention to detail
• Advanced spreadsheet skills
• Strong communication skills
• Intellectual curiosity and a passion for media
• Proficiency in at least one programming language

Jobcode: Reference SBJ-rn8433-3-143-9-115-42 in your application.