Analyst, Digital Measurement Strategy

Job Description

Responsibilities
Welcome to Peacock, the dynamic new streaming service from NBCUniversal. Here you'll find more than a job. You'll find a fast-paced, high-flying team for unique birds that want to be at the epicenter of technology, sports, news, tv, movies and more. Our flock works hard to connect people to what they love, each other and the world around them by creating shared experiences through culture-defining entertainment.

As a company, we embrace the power of difference. Our team is committed to creating an organization that champions diversity and inclusivity for all by curating content and a workforce that represents the world around us. We continue to challenge ourselves and the industry by being customer-centric, data-driven creatures of innovation. At Peacock, we are determined to forge the next frontier of streaming through creativity, teamwork, and talent.

Here you can fly to new heights!

Responsibilities

At NBCUniversal the Digital Analytics Implementation Analyst is responsible for supporting the implementation and maintenance of all digital analytics tools including Adobe Analytics, mParticle, comScore, and Nielsen. You will collaborate with digital product owners on the viewing and commerce teams to ensure proper tagging. You will partner with the technology groups on the continuous development process of enhancements made on our web and app properties. The Digital Analytics Implementation Analyst will drive efficiencies across the organization and set best practices for all business units. They are at the forefront of digital analytics implementation technology advancements and will assist in exploring measurement opportunities across the organization.
A successful candidate will have experience in multiple subject areas; particularly around analytics technology and digital analytics tagging strategy, and a strong understanding of digital measurement. The implementation analyst will work collaboratively with various stakeholders from digital marketing, experimentation, personalization, technology, and external providers to deliver best in class tagging solution guidance and data integration. S/he will devise the standardized tagging methodology that will influence the architectural decisions required to support the platform and will oversee its implementation to ensure that the most relevant variables may be easily extracted using digital analytics and marketing technology system.
The Analyst's responsibilities will include:
• Support the implementation and maintenance of Digital analytics tools (Adobe Analytics, Tag Management System –Adobe Launch, mParticle, comScore, Nielsen) for the new/existing web and app properties.
• Work closely with business analysts to define implementation requirements, Functional/Tagging Specification Documents and maintain documentation on processes of implementation.
• Collaborate with technology teams on continuous development work and closely align initiatives on our web and app properties.
• Develop, customize, and troubleshoot events and tags in complex environments with the use of JavaScript, XML, HTML and CSS.
• Implement analytics tracking codes and assist in quality assurance to ensure tagging functionality across all web and app properties.
• Assist teams conducting A/B tests, experience targeting on various =features to optimize and personalize the user's experience through Optimizely and Adobe and recommend changes that enable stakeholders to make appropriate strategic decisions.
• Look for the cutting-edge best practice in digital analytics enablement such as the event-driven data layer standardization, Adobe integration, Advanced Analytics, Machine Learning, etc.

Qualifications/Requirements
Eligibility Requirements:
• Must have unrestricted work authorization to work in the United States
• Must be 18 years or older

Desired Characteristics
• Undergraduate degree in engineering, computer science or IT-related field
• Experience in digital analytics tools such as Adobe Analytics or google analytics, focusing on measurement of digital performance, data integration and development
• Strong JavaScript, XML, HTML, CSS, and computer programming concepts
• Advanced knowledge of dynamic tagging solutions (Adobe Launch/DTM, Google Tag Manager)
• Hands-on experience in event-driven data layer implementation for Adobe Analytics
• Hands-on experience creating, maintaining SDR implementations
• Adobe Analytics and related Adobe Experience cloud tools expert (Adobe Experience Manager, Adobe APIs, mParticle, etc.)
• Self-motivated team player with a strategic mindset
• Strong organizational, communications, and time management skills

Jobcode: Reference SBJ-gp51ze-3-142-197-212-42 in your application.