Job Description
Sr. Manager, Impact Strategy & Analysis (Hybrid)
Department: Business Intelligence
Corporate Area: PBS Digital, Marketing, & Business Intelligence
Status: Full-time/Regular/Exempt
Supervisor: Director, Consumer Insights & Analysis
Position Overview:
PBS Business Intelligence supports the mission of PBS and its member stations by providing valuable insights into audience and member behavior, as well as trends to inform strategic decision-making across all departments. The Sr. Manager, Impact Strategy & Analysis will lead the efforts to define and measure media impact and its effect on meeting the PBS mission. The Sr. Manager utilizes various analysis and measurement tools to provide analysis and solutions. The ideal candidate will be a strategic thinker and operational doer with superb organization, strong project management, and impeccable communication skills.
Key responsibilities will include, but are not limited to:
• Provide thought leadership on defining and measuring media impact
• Launch the impact measurement program, data collection platform, and create impact reporting
• Develop a program to measure local station engagement efforts at scale and provide a knowledge-base of lessons learned
• Write grant proposals to key funders to continue our work in impact measurement and improving system use of data
• Perform data analysis using disparate sources of data to effectively inform stakeholders
• Partner with Business Intelligence Leadership on select strategic projects across PBS and its member stations
• Work with the Data Strategy & Operations team to define unified measurement solutions, achieve reporting efficiency, build KPI dashboards and make use of data visualization tools
• Foster effective relationships with internal and external partners, vendors, and stakeholders
• Support organization-wide special projects; drive and manage full lifecycle of projects
• Keep pace with media industry trends and developments
• Manage Sr. Business Analyst
Requirements for success:
• At least 5 years of related research and/or non-profit experience
• Bachelor's degree in marketing or business; or equivalent work experience required. Ideally, education included statistics courses.
• MBA preferred
• Strong analytic skills and exceptional aptitude in media math
• Strong communication skills, both written and oral, must be a comfortable and experienced public speaker and storyteller
• A highly motivated, superbly organized, strategic thinker who is a strong leader & team player
• Must possess strong Excel and PowerPoint skills and the ability to bring research to life
• Should possess a passion for television content and a curiosity to understand viewer behavior
• Must have received or be willing to receive the COVID-19 vaccination by date of hire to be considered. Proof of vaccination required.
PBS is an Equal Opportunity Employer in accordance with the EEOC and the Commonwealth of Virginia.
Jobcode: Reference SBJ-r1zqmy-3-81-30-41-42 in your application.