Social Media Manager - Digital Studios

Job Description

Social Media Manager – Digital Studios

Team: PBS Digital Studios

Status: Full-time/Exempt/Regular

PBS Digital Studios (PBSDS), a collective of popular educational web series including Crash Course, Eons, Say It Loud, Monstrum, Sound Field and more, is seeking candidates for a Social Media Manager to join our team. This role focuses on audience development strategy and social media content creation for PBSDS on Instagram, Twitter and other platforms. PBSDS series receive an average of 50-60 million views per month, have surpassed 3 billion views on YouTube to date and have won multiple Webby and Emmy awards. This is an opportunity to work with some of the Internet's best educators and creators, and to help bring PBS' longstanding tradition of content that engages, educates and inspires to a new generation of viewers.

This position will work with the Director of Programming (and later the Director of Audience Development) to extend audience growth, engagement, and create original educational content geared towards Twitter, Instagram and other platforms.

This is a full-time role working with the PBSDS team across Slack, G suite, email and video conferencing apps.

Essential duties include, but are not limited to:
• Create original content based on PBSDS series for the PBS Digital Studios accounts on Instagram and Twitter, including educational social media posts and socially optimized assets such as GIFs, stills, and video content (stories, IGTV, Twitter Media Studio)

• Advising on social media strategy for current and future PBSDS series

• Track social analytics and and grow PBSDS' Twitter and Instagram following through sharable, engaging social posts that reflect the PBS mission, PBSDS content and the interests of online audiences

• Amplify STEM content from the PBSDS network through video clips, factoid graphics, memes and more, especially on Twitter

• Increase visibility of PBSDS documentary, history, and culture content, especially on Instagram

• Building and maintaining an email list of PBS Digital Studios viewers, and creating occasional email marketing and survey materials

• Collaborate closely with the other Digital Studios team members on social media content for major campaigns and projects

Requirements for success:
• At least 2 years of digital or social media content creation experience, especially for Twitter and Instagram

• Bachelor's Degree in journalism, communications, media, design, marketing or equivalent experience

• Successful track record in creating social media content for organizations as well as using social media management software

• Efficient capability with creating graphics with Adobe Photoshop/Spark or equivalent and video editing software (Adobe Premiere) is required

• Understanding of design fundamentals

• Proven ability to manage multiple complex projects in a fast-paced environment

• Demonstrated understanding of internet culture, especially on YouTube, Instagram, TikTok and Twitter

• Proactive mindset with the ability to act and problem solve independently

• Strong writing skills for social media and an ability to deliver clean posts without typos and grammatical issues

• Experience in science communication is a plus

• Experience creating content around social issues, history, humanities, and documentaries is a plus

• Experience creating email newsletters is a plus

• Demonstrated experience building communities around educational content is a major plus

• Familiarity with PBS Digital Studios programming - what is your favorite Digital Studios show?

• A sense of humor! The PBSDS voice is funny, inclusive, warm and conversational - we want this to come through in our social media presence

• Must have received or be willing to receive the COVID-19 vaccination by date of hire to be considered. Proof of vaccination required.

Please attached a resume, cover letter and up to 3 relevant writing, design, and/or social media samples. In your cover letter, tell us about your favorite PBSDS series, what social platforms you have the most experience with and describe relevant experiences you have had in social media to date.

PBS is an Equal Opportunity Employer in accordance with the EEOC and the Commonwealth of Virginia.

Jobcode: Reference SBJ-gke21k-18-117-107-90-42 in your application.