Job Description
BET Networks, a subsidiary of Paramount Global, is the nation's leading provider of quality entertainment, music, news, and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom, and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, a leading Internet destination for Black entertainment, music, culture and news; BET HER, a 24-hour entertainment network targeting the African-American Woman; BET Music Networks - BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, BET's growing festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET around the globe.
Overview:
Black Entertainment TV is seeking an experienced Digital professional to join our Team in NYC, to help us fuel our Digital revenue growth. The Director would work closely with Digital Ad Sales to identify and understand clients' business and budgets to build compelling and creative proposals/packages that are most likely to result in sales revenue. This position would collaborate with our Digital Content and Social teams to assist in the development of brand targeted concepts and ideas. Additionally, this position is expected to assist with sell-in of the proposals, as well as source new advertiser opportunities.
Position would report to the Vice President of Brand Solutions, which supports the Network's Sales Team, through ideation and execution around our plethora of programming and event initiatives. We develop creative, outstanding, brand-relevant initiatives that have the potential to generate revenue. The goal is to improve a Brand's level of engagement with our audience, and provide a higher level of visibility and reach.
The ideal Candidate is a credible Digital/Social professional in the area of advertising sales/marketing, is a creative 'out-of-the-box' problem solver, adept in the Digital/Social space, keeps current on cultural trends, is very well-organized, analytical, detailed, and dependable; has exceptional communication, writing & presentation skills, sound professional judgement/decision-making skills, is collaborative, level-headed/composed under pressure, and has the ability to multi-task in a fast-paced environment.
Come join our growing team!
Responsibilities:
• Respond to Request for Proposals (RFPs), submitted by clients or BET Digital Sales Team.
• Lead proposal development through all applicable phases - ideation, vetting, writing, and presenting.
• Work collaboratively with key partners across the Company, throughout the ideation and proposal development process.
• Develop meeting agendas, recap notes, deal memos, and regularly work with clients throughout the proposal process.
• Handle and maintain positive client relationships.
• Coordinate and monitor sponsorship campaigns, including the analysis of the recap report.
• Flexibility with work hours, and overnight/weekend travel, as required for projects.
• Design presentation decks and identify viable sponsorship opportunities.
• Work closely with Digital Content, Design and Social Media teams to ideate new custom activations.
Basic Qualifications:
• Bachelor's degree; minimum 4-5 years successful track record of related experience
• Highly knowledgeable and engaged with current Digital and Social platforms
• Experience writing compelling and effective proposals, ideally via a portfolio of work.
• Broad experience and comprehension of how Digital and Social media is measured, planned, packaged, and sold.
• Ability to ensure all proposals tell a powerful story.
• Strong presentation skills.
• Proficient in all Microsoft Office programs
• Ability to take initiative, identify issues and develop recommended solutions
Paramount is an equal opportunity employer (EOE) including disability/vet.
Jobcode: Reference SBJ-d5w8ke-174-129-93-231-42 in your application.