Marketing Specialist

Job Description

CBS Sports, a year-round leader in cross-platform sports coverage, broadcasts a portfolio of events on the CBS Television Network, including THE NFL ON CBS; college football, including the SEC ON CBS; college basketball, including the NCAA Division I Men's Basketball Championship; golf, including The Masters®, PGA Championship and PGA TOUR; soccer, including the UEFA Champions League and NWSL; and CBS SPORTS SPECTACULAR.
Overview:

We are the Audience Acquisition team, part of the ViacomCBS Streaming Group, Marketing Acquisition and Campaign Services team (MACS). We work with the digital teams at ViacomCBS to promote and amplify the very best content and products of what is produced every day.

As a Search Marketing Specialist, you will help complete growth and acquisition search campaigns that focus on acquisition metrics such as conversion rates, cost per acquisition (CPA) and return on ad spend (ROAS) using. This person will have some experience running paid advertising campaigns with search marketing. Having experience with display social or video is a plus. They are looking to further their experience and expertise in these channels.

In this role, you will work closely with the Director of Acquisition and the Consumer Marketing team to implement SEM acquisition marketing campaigns, with specific expertise on paid search channels (Google AdWords, Microsoft Search Ads (Bing), and Yahoo Gemini). This will be a fun and fast paced role. We are looking for a hardworking and detail oriented team-player to join our ambitious team!

Responsibilities:
• Manage and optimize large-scale paid search (PPC) and app campaigns in Google AdWords, Bing, Apple and Gemini so that they meet the target Key Performance Indicators across a diverse range of initiatives (eg: revenue generation, new subscribers, new product awareness)
• Generate keyword lists, ad copy, and any other campaign assets
• Research keywords for inclusion and exclusion
• Adjust and update ad assets, including text ads, video ads, graphical display ads or banner ads
• Monitor keyword position
• Adjust and optimize marketing campaigns/keywords and plans to meet changing markets and competitive conditions in order to hit ROAS targets as directed using feedback & input from Senior leadership
• Pull platform reporting to help keep campaign reports up to date
• Stay on top of new platform updates and features
• Demonstrate curiosity about developing stronger analytical skills to measure and report on marketing programs and KPIs
• Gives ideas and solutions to meet business objectives
• Attend team meetings and department calls
• Monitor activities of competitors and provide industry trends and findings
• Complete special projects as needed
• Update and deliver reports to the Audience Acquisition and BU marketing team
• Collaborate with multiple departments to support campaign processes and updates
• Process invoices and ensure timely payment

Basic Qualifications:
• Bachelor's Degree
• 2+ years of paid digital advertising and marketing experience. Preferably with experience in running paid acquisition campaigns across Google Search Ads, Microsoft Ads (Bing), or Yahoo! Gemini

Additional Qualifications:
• Experience running UAC and/or Apple Search ads to drive app install metrics such as Cost-per-Install (CPI)
• Experience running YouTube Trueview and GDN campaigns via Ads Manager to meet KPIs
• Experience using any of the following advertising management tools such as: Google AdWords Editor, Bing Ads Editor, Acquisio, Kenshoo, Marin Software, Quantic Minds, SA360 (DoubleClick Search), Wordstream, MOJO SEM (by Mediaplex), Webtrends, Doubleclick Campaign Manager (DCM or CM)
• Understanding of common marketing key performance indicator metrics. Know their calculation and how the metrics pertain to the success of marketing activities
• Excels in a dynamic, data-driven, metrics oriented environment
• Self-motivated and able to work with regular check-ins and supervision from department leaders or teammates to communicate back progress and updates
• Strong work ethic, proactive in communication and work delivery
• Attention to detail to minimize errors
• Proficiency with Microsoft Word, Excel & PowerPoint, Google drive, Google documents.

Jobcode: Reference SBJ-rz627n-3-140-186-201-42 in your application.