Marketing Coordinator, Paid Social

Job Description

Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world's biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the US in addition to the ability to stream Paramount Streaming's other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.

We are the Audience Acquisition team, part of the Paramount Streaming Group, Marketing Acquisition and Campaign Services team (MACS). We work closely with the digital teams at Paramount to promote and amplify the very best content and products of what is produced every day.

We are looking for a dedicated and organized team member to support the Audience Acquisition marketing team and grow within this exciting team! The ideal candidate will be a great teammate who is willing to take direction but also shows initiative and can work independently on projects. The candidate must be a fast learner and willing to take on projects and direction as assigned. The candidate shows a strong work ethic who strives to continually learn and grow their digital marketing skills. The candidate must be organized, punctual and professional. The role will support the team's efforts on acquisition campaigns.

Responsibilities:
• Update and deliver reports to the Audience Acquisition and BU marketing team
• Upload and schedule ads through various paid social ad managers/platforms, including but not limited to Facebook, Twitter Ads Manager, Snap, Pinterest, Reddit, TikTok
• Generate audience targeting ideas, review campaigns, make recommendations for optimizations
• Monitor performance of digital media buys against KPIs and benchmarks
• Help with digital media creatives including building creatives, monitoring performance and providing creative improvements
• Build tracking pixels in Campaign Manager 360 (impression, click tags)
• Support the management, monitoring, and administration of advertising campaigns
• Manage daily tasks through project management tool
• Collaborate with multiple departments to communicate campaign progress and updates
• Monitor activities of competitors and industry trends
• Process IOs and invoices, to ensure accurate and timely campaign fulfillment
• Complete special projects as needed

Key Projects:
• Flighting ads/campaigns across various social channels
• Update marketing vendor reports
• Monitor campaign KPIs and pacing to benchmarks
• Process invoices and ensure timely payment

Qualifications:
• Bachelor's Degree preferred
• 1+ years of experience in paid social (i.e. Facebook, Twitter, Snap, Pinterest, TikTok, LinkedIn etc.) or experience using a social ads management tools such as Nanigans, Sprinklr, AdParlor, AdEspresso, Hootsuite, Kenshoo or Marin
• Experience and knowledge of digital marketing and advertising, including but not limited to social media, blogging, email, display, search marketing
• Ability to multi-task and adapt to a challenging, fast-paced environment of multiple priorities and partners
• Willingness to work holidays, nights, and/or weekends if necessary

Additional Qualifications:
• Enthusiastic, passionate and strong work ethic
• Proactive and self-motivated
• Strong verbal and communication skills
• Flexibility and ability to handle multiple projects at one time
• Preferred: Blueprint or Flite School certification
• Preferred: Experience with project management software (Asana, etc)

Paramount is an equal opportunity employer (EOE) including disability/vet.

Jobcode: Reference SBJ-r0e5we-18-117-216-229-42 in your application.