Marketing Coordinator

Job Description

Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world's biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the US in addition to the ability to stream Paramount Streaming's other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.
Overview:

VidCon is looking for a Marketing Coordinator to support the execution and development of multimedia marketing campaigns and tactics for VidCon's tentpole event in the US, assist with global expansion, and the positioning and growth of the overall brand. In this role, the Coordinator will work within the marketing team to support the Company's marketing-related functions for the company and events including: strategic partnerships, creative, social media content creation and distribution, press/publicity strategy, ticketing-driven campaigns and digital marketing efforts.

This role works proactively and collaboratively to craft successful marketing campaigns that increase VidCon's brand awareness amongst its key audiences, drives successful global expansion, tracks the efficiency of marketing methods (e.g. ticket sales), and reports relevant information after each campaign.

They will be tasked with understanding organizational tasks. Will work optimally with partners of all levels and possess strong communication skills. They thrive in ambiguous situations and can shift gears to provide support wherever it is most needed, and are not afraid to dive into the details. This position reports to the Sr. Marketing Manager. Join the team!

Responsibilities:
• Assists with the marketing of each VidCon event in partnership with Sr. Marketing Manager, Social Media Manager, and SVP of Marketing
• Help develop marketing strategies and go-to-market plans (cross platform and cross functional) with a cohesive brand vision for the event(s) with the goal of improving reach, audience development and revenue potential via tickets sales.
• Maintain key organizational documents including marketing priorities, planning calendars, etc
• Writes creative briefs, provides executional support (i.e. asset delivery and maintaining a deliverables' chart) of multi-platform, mass media campaign activities as needed, and serves as a liaison across teams to ensure various aspects of the media plan are completed accurately and on schedule
• Responsible for real time updating and tracking of all marketing tactics, providing optimization recommendations to be made during the remainder of a campaign
• Leads email marketing content
• Support organic social media efforts in brainstorming and creative execution where necessary and ensure successful delivery of requested creative assets for posting on VidCon social platforms
• Facilitate collaboration with cross-functional teams across a variety of locations and businesses. Set up meetings and optimize communications
• Build and handle highly positive relationships and with a wide range of internal and external partners
• Provide administrative calendar support where needed
• Could require 20% travel, but subject to change.

Basic Qualifications:
• College degree in marketing or business related field preferred

Additional Qualifications:
• Marketing team experience with a major studio, media company, streaming service, brand and/or marketing agency, consumer marketing, marketing communications and/or digital/high-technology consumer companies/products
• Knowledge of the digital creator landscape is a requirement
• Strong Microsoft Outlook, Word and Excel skills, experienced with design tools
• Attention to detail and organizational skills
• Strong verbal and written communication skills and team focus
• Ability to work in a fast-paced, quickly changing environment, strong project management skills
• Ability to operate with autonomy and discretion
• Ability to collaborate with internal collaborators and external agencies/partners
• Fan of/familiarity with VidCon is a plus!

Paramount is an equal opportunity employer (EOE) including disability/vet.

#LI #LI-hybrid

Jobcode: Reference SBJ-r720p9-3-129-13-201-42 in your application.