Job Description
Paramount (NASDAQ: PARA; PARAA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, its portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV and Simon & Schuster, among others. The company delivers the largest share of the US television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, Paramount provides powerful capabilities in production, distribution and advertising solutions.
Overview:
The Streaming Marketing team is looking for a Coordinator, Paid Partner Marketing to work across our portfolio of international streaming brands with a focus on PlutoTV (AVOD) and Paramount+ (SVOD). The ideal candidate will be proficient in both Digital and Traditional media and their underlying metrics. The role will be dedicated to working with teams across the globe to plan, validate, implement and measure marketing campaigns and their impact to the business.
Come join our growing team!
Responsibilities:
• Assist in the development of go-to-market plans and marketing tactics for Paramount+ and PlutoTV as we launch the platforms in new territories and best-in-class content in key markets
• Work with the key VCNI central marketing teams and local partners to leverage campaigns and ensure end to end customer experience
• Manage relationships with major media publishers and partners
• Drive development of creative briefs to guide the marketing creative process and support alignment of internal marketing teams on goals and strategies for content campaigns
• Drive development of media briefs to guide the media planning process and support alignment of internal media buying teams
• Forecast ongoing performance based on performance history, market behavior and future opportunities
• Activate high impact digital marketing campaigns with the focus on generating awareness of the brand while driving subscription and engagement
• Identify and develop incremental marketing tactics and opportunities by marketing channel to drive additional viewership and acquisition
Basic Qualifications:
• 2+ years of experience in streaming with an extensive background in planning and developing, deploying, and analyzing campaigns
• Understanding of partner marketing channels including Amazon Advertising, LG, Roku, Samsung, and Sony as it relates to the optimization of media spend and conversion
• Experience using data and Key Performance Indicators to monitor and measure performance, measure efficiency and plan ongoing improvements to media campaigns
• Strong understanding of standard reporting suites, (Adobe or Google Analytics) and Excel is a requirement
Additional Qualifications:
• Knowledge in TV Content
• Ability to derive insights from media campaigns and clearly articulate findings
• Track-record of planning and leading media campaigns and clearly communicating progress and results
• Consumer of entertainment content and curiosity about it
• Experience in the streaming industry including a knowledge of current trends
• Capability to work in a fast-paced and constantly changing environment
• Excellent communication (verbal and written) and collaboration skills and present high-quality documents to leadership
• Capacity to coordinate with International, and other internal teams
• Ability and flexibility to adapt to changes in schedules and delivery
• Proficiency in verbal and written communication in English, another language is a plus
Paramount is an equal opportunity employer (EOE) including disability/vet.
Jobcode: Reference SBJ-rjnpv2-34-200-248-66-42 in your application.