Job Description
Dominant CBS/ABC combo serving the Tri-Cities, Tennessee and Virginia communities. We are in central proximity to major metropolitan areas, including Knoxville, Charlotte and Richmond. Our amazing work and play community is rich in history and home to the Birthplace of Country Music, Bristol Motor Speedway, and World Class Hiking and Fishing. We are seeking a SUPERSTAR Social Media Web Producer.
Join our family that is committed to being part of the fabric of our communities for more than 65 years that has made us a LEADER in delivering local content to our viewers.
To learn more about our beautiful area click here- Visit Tri-Cities
WJHL is looking for a Social Media Web Producer who will generate and cultivate online traffic through external sources and develop a brand identity. The candidate should be energetic, capable of adjusting goals and tones, with a strong grasp of audience growth and interaction. The candidate must be an expert in social media and be able to closely work with other news team members to accurately distribute content.
Essential Duties and Responsibilities:
• Develops and implements social media strategy across all products
• Manages all social media accounts with understanding of each unique audience
• Executes on growing local newsletter strategy while tailoring tone to local needs
• Utilizes third-party tools to manage social posts across multiple accounts
• Shares high-performing successes across multiple markets and pitches external partners and sites for possible story promotion
• Observes SEO trends and provides feedback to reporters and producers
• Sends app alerts and desktop notifications timed for maximum reach
• Communicates regularly with other newsrooms to leverage unique offerings
• Reports on account and campaign metrics to inform future production strategies
Requirements & Skills:
• 2 years of experience as a social media producer
• Clever headline/social post writer that gets readers to click/visit website
• Ability to moderate tone voice to fit platform and brand needs
• Strong multi-tasking abilities
• Organized, technical problem solver and quick decision-maker
• Knowledge of audience behavior trends and technical ability to affect them
• Ability to monitor and analyze metrics to change strategy as needed
• Knowledge of AP style
• Understanding of effective writing styles for internal and external audiences
• Some schedule flexibility (nights, weekends)
• Regularly meets measurements of success
• Proficiency in Photoshop and Premiere
Typical day:
The social media web producer will need to maintain awareness of external social media conversations and manage our own posts across all accounts through the day while also scheduling holdable content for off hours. Regular metric analysis and reporting will result in constant updates to strategy that need to be communicated, likely focusing on updated messaging to different groups weekly. This individual will also play a central role in the execution of our evolving newsletter strategy.
Measurements of success:
• Increases audiences across all main external audience channels
• Growth in social media participation throughout editorial
• Higher referral traffic to our digital products from external domains
Jobcode: Reference SBJ-dyx2b0-18-204-42-89-42 in your application.