Job Description
The Account Executive works within established Sales Department guidelines to increase sales volume with assigned accounts, aggressively seeks new customers for both TV and Digital business, executes plans and strategies set forth by sales management, maintains awareness of the competition, and maintains visibility in the community.
Essential Duties & Responsibilities:
• Implements strategies to consistently grow revenue and exceed revenue goals.
• Establishes credible relationships with local business community.
• Makes sales calls on existing and prospective clients.
• Maintains assigned accounts and develops new accounts.
• Prepares and delivers sales presentations to clients.
• Explains to clients how specific types of advertising will help promote their products or services.
• Provides clients with information regarding rates for advertising placement in all media.
• Develops advertising schedules with clients and station personnel responsible for placing advertising into station media as well as targeted digital media.
• Works with clients and station personnel to develop advertisements.
• Performs other duties as assigned.
Requirements & Skills:
• Bachelor's degree in Marketing, Advertising, Communications, or a related field, or an equivalent combination of education and work-related experience minimum of two years of experience in sales, preferably in the media field.
• Valid driver's license with an acceptable driving record.
• Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
• Proficiency with computers, telephones, copiers, scanners, and other office equipment.
• Ability to manage multiple tasks and work independently.
• Knowledge of CRM systems, research tools, and order creation/entry programs a plus.
• Ability to work extended hours, as needed.
Physical Demands & Work Environment:
The Sales Account Executive must be able to sit, reach, conduct telephone conversations, use electronic mail, write letters and memos, conduct face-to-face discussions with individuals or groups, make decisions without supervision, make decisions that impact the results of co-workers, and work indoors in environmentally controlled conditions. The Sales Account Executive must be able to lift, set up and operate equipment or items weighing up to 25 pounds.
NewsChannel 9 WSYR-TV is an Equal Opportunity Employer
Jobcode: Reference SBJ-gxnkxo-35-173-254-36-42 in your application.