Research Analyst

Job Description

The Market & Sales Research Analyst assists to maximize station revenue opportunities.
• Support the KTLA Sales Team overseeing, analyzing and maintaining all research information and functions from Nielsen, Scarborough, Comscore, Media Monitors, Prime Lingo and other tools that support and enhance the sales and marketing effectiveness of KTLA's brand in the marketplace
• Provide valuable research data to Sales Team such as compiling and distributing relevant ratings facts, trends and analysis, ratings successes and challenges
• Work closely with sales and marketing team in providing data / research in order to build media campaigns and participate in client / advertiser agency meetings
• Gather campaign data for proof of performance presentations for Sales & Marketing clients

Requirements & Skills:
• Bachelor's Degree or equivalent experience (3 years) in Marketing, Communications, English or Statistics
• Minimum of 2-3 years of media research experience Knowledgeable about media related software including Wide Orbit, Kantar, Google Ad Manager and other comparable software
• Ability to work under pressure and meet tight deadlines
• Problem-solving and deductive reasoning skills
• Clear and concise communications skills a MUST both through writing & presentation skills
• Organizational skills for daily responsibilities & special projects for sales and marketing team
• Knowledge of media campaigns through linear and digital platforms
• Comfortable presenting alongside a team of account executives and Management on key client meetings
• Highly proficient in all Microsoft Office products (WORD, EXCEL & POWERPOINT)

KTLA will consider qualified applicants with criminal histories in a manner consistent with the Los Angeles Fair Chance Initiative for Hiring.

Jobcode: Reference SBJ-ro3eo2-3-135-227-135-42 in your application.