Full Time Job

Regional Account Executive

Nexstar

Austin, TX 02-26-2021
 
  • Paid
  • Full Time
  • Senior (5-10 years) Experience
Job Description

The Regional Account Executive generates and maximizes advertising revenue and market share by calling on advertising agencies, cold-calling new prospects and closing multiplatform sponsorship opportunities across KXAN – NBC, The CW Austin, KBVO and KXAN.com.
• Implements strategies to consistently grow revenue and exceed revenue goals.
• Establishes credible relationships with regional accounts and key agency contacts.
• Makes sales calls on existing and prospective clients.

Maintains assigned accounts and develops new accounts.
• • Prepares and delivers sales presentations to clients.
• Develops advertising schedules across 3 television stations and digital.
• Performs other duties as assigned.
• Identifies and closes new to station account opportunities

Requirements & Skills:
• Minimum 5 year's experience in broadcast media and digital sales
• Proven track record at developing and growing new business
• Proven track record of handling transactional broadcast accounts with an ability to grow and maximize revenue market share
• Strong negotiating skills needed to maximize program rates and ratings for all three stations
• Valid driver's license with an acceptable driving record.
• Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
• Proficient with Wide Orbit Traffic and Media Sales, PowerPoint and Excel

Location
Map
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Company Profile
Nexstar

Nexstar Media Group is America’s largest local television and media company with 196 full power stations (including partner stations) in 114 markets addressing nearly 63% of US television households and a growing digital media operation.