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Full Time Job

Market & Sales Research Analyst

Nexstar

High Point, NC 08-30-2022
 
  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description
The Market & Sales Research Analyst assists to maximize station revenue opportunities.
• Overseeing, analyzing and maintaining all research information and functions from Nielsen, ComScore, Kantar, Marshall Marketing, Strata, Google Ad Manager and other tools that support and enhance the sales and marketing effectiveness of our brands in the marketplace
• Provide valuable research data to Sales, News and Promotions departments. For example, compiling and distributing relevant ratings facts, trends and analysis, ratings successes and challenges
• Prepare inventory and performance reports for sales managers within deadlines
• Gather campaign data for proof of performance presentations for Sales & Marketing clients
• Manage local digital campaign operations
• Communicate with corporate digital ad operations to maintain campaign effectiveness
• Other duties as assigned
• Programming Coordinator:
* Responsible for maintaining and updating all program information - network, syndication, local news, local specials, OTO specials.
* Prepare and submit booking orders to Tampa Traffic Hub and Indy Programming Hub for all revisions.
* Send program schedules out to MPVD's weekly.
* Maintain syndication programming contract files. Also maintain a file for all OTO specials contracts.
* Prepare the Quarterly Internal Children's Television Status Report and send to Nexstar Legal.
* Prepare the Annual KidVid Report on the FCC website.
* Prepare the Annual Commercial Limits Certification for E/I programming on the main channel and any sub channels.
* Upload the Annual KidVid Report to the LMS site and the Annual Commercial Limits Certifications to the PIF.
* Other duties as assigned.

Requirements & Skills:
• Bachelor's Degree or equivalent experience (3 years) in Marketing, Communications, English or Statistics
• Minimum of 2-3 years of media research experience Knowledgeable about media related software including Wide Orbit, Kantar, Google Ad Manager and other comparable software
• Ability to work under pressure and meet tight deadlines
• Problem-solving and deductive reasoning skills
• Clear and concise communications both through writing & presentation skills
• Organizational skills for daily responsibilities & special projects for sales and marketing team
• Knowledge of media campaigns through linear and digital platforms
• Comfortable presenting alongside a team of account executives and Management on key client meetings
• Highly proficient in all Microsoft Office products (WORD, EXCEL & POWERPOINT)

Jobcode: Reference SBJ-rjnzke-3-145-8-42-42 in your application.

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Nexstar

Nexstar Media Group is America’s largest local television and media company with 196 full power stations (including partner stations) in 114 markets addressing nearly 63% of US television households and a growing digital media operation.