Local Sales Manager

Job Description

The Sales Manager is responsible for leading the day to day operations of the Sales department, including development of new business and achievement of revenue goals across Broadcast and Digital Platforms.

About Nexstar Media Group:

Nexstar Media Group is America's largest local television and media company with 197 full power stations (including partner stations) in 115 markets addressing nearly 63% of US television households and a growing digital media operation. Nexstar's platform delivers exceptional local content and network programming to inform and entertain viewers, while providing premium, scalable local advertising opportunities for advertisers and brands across all screens and devices learn more at www.Nexstar.tv.

About WTAJ, Your News Leader:

At WTAJ we are committed to gathering and reporting the news that is important to you and your family. WTAJ delivers exceptional local content and extends its brand to include the area's only local, daily lifestyle program, STUDIO 814; Nittany Nation, our extensive coverage on all things Penn State; and Black and Gold Nation, home of the 6-time Superbowl Champion, Pittsburgh Steelers. WTAJ builds opportunities for our advertisers through this unique and localized content base. With our leading portfolio of advertising and marketing solutions we deliver results driven ad solutions across multiple platforms with targeted audiences and best in class service. See what we're all about at www.WeAreCentralPA.com.

Local Sales Manager

This opportunity doesn't come around often! If you love to help businesses grow, have a desire to develop a team that excels at uncovering marketing objectives and building integrated solutions plus be a part of the best-in-class management team then this opportunity is calling your name.

The Local Sales Manager at WTAJ, Your News Leader is responsible for overseeing a team of sellers in a positive and collaborative way to enhance and grow revenue for the station on all platforms. The Local Sales Manager works under the General Sales Manager to maintain and grow existing business/relationships with our key accounts. Identify and pursue ways to increase individual, client and company sales growth and retention in our full product portfolio. Professional with superior people skills, great attitude, and work ethic.

A Day in the Life:
• Co-manage the daily operations of the local television and digital sales department.
• Use independent judgment and discretion to develop strategies to attain sales revenue and goals.
• Lead a team of people on our existing local sales staff and develop new business by prospecting, qualifying, doing CNAs, and presenting solutions to businesses.
• Retain and support our A players, recruit and grow new sellers on the team.
• Work independently and as part of a team to achieve set goals and take us to new heights.
• Responsible for maximizing client revenue opportunities with on-going account list management.
• Daily on-street presence meeting with prospects and clients, assisting AE's with presentations and in-field coaching.
• Negotiate agency business (impressions, rates and budgets).
• Monitor and evaluate the activities and products of the competition.

Provides leadership for the broadcast/digital sales teams
• Training and efficiency on research and sales software
• Understand and interface with traffic systems and personnel to efficiently manage airtime inventory and traffic
• Oversee accounts receivable and credit policies
• Develop and implement pricing and packaging to fill needs of both client and station
• Conduct regular sales training for local sales team
• Effectively forecast sales revenue and manage department expenses within budget
• Participate as a key member of the leadership team.
• Other duties as assigned
• Valid driver's license and good driving record required

Skills You'll Need:
• Bachelor's degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience
• Minimum 3-5 years multi-media sales experience, management experience strongly preferred
• Advanced computer skills and proficient in Microsoft Office Suite including Outlook, Excel, Word and PowerPoint
• Proven ability to manage multiple tasks in a fast-paced environment
• Advanced oral and written communications
• Excellent presentation, public speaking, interpersonal and listening skills
• Your success traits include: upbeat, passionate, creative, well-prepared, highly engaged, goal oriented, empathetic and multitasking
• Vehicle required for outside sales meetings/calls

Experience with Wide Orbit Traffic, Strata, Matrix, and comScore is preferred

Jobcode: Reference SBJ-gkzmkk-3-145-94-251-42 in your application.