Director, Digital Content

Job Description

The digital director is responsible for managing and growing ABC4.com along with recruiting and coaching a successful web team daily. They will oversee and improve the daily packaging and distribution of all digital daily news and enterprise content across all ABC4 digital platforms. Their goal is to increase pageviews, page per sessions, and users across all digital audience segments on ABC4.com while prioritizing, but not limiting, in-DMA reach. The Digital Director is a strategist that uses data to determine content decisions.

The digital director has a firm understanding of how to construct story ''voice'' while avoiding bias and editorialization. They are an AP Style expert that holds published content to the highest quality and journalistic standards.

The digital director is a coach that knows how to manage and grow different personality types to meet their highest potential in their professional responsibilities. They establish clear expectations and with effective modes of accountability. They are capable and enthusiastic to be a champion for digital best practices across all departments.

The digital director will lead a digital culture with long-term goals in mind. They can strategize from a 30,000-foot view and manage from the ground.

Essential Functions:
• Oversees daily operation of ABC4.com
• Train, coach, and manage a team of digital producers, reporters, and editor/distro producers
• Communicates goals, processes, and expectations for digital success across all departments
• Communicates digital data goads and results on a daily basis to digital team and regional lead
• Establishes expectations and accountability for digital KPIs, like increasing pageviews and pages/session
• Evaluates website traffic trends to make daily and long-term content decisions
• Assigns and edits stories, photographs, graphics, videos, audio and other news content for digital platforms
• Build relationships across the newsroom to assure we are first to market with breaking news and enterprise content
• Supervises work of other staff producing news for digital platforms
• Provides journalism requirements in the development of digital content and distribution
• Willing to adjust shift as needed to coach direct reports or produce if necessary
• Works with regional digital lead to evaluate goals on at least a weekly basis

Knowledge/Experience Required:
• Thorough knowledge of journalistic principles, ethics, and standards
• Excellent news judgment and knowledge in managing online news operations
• Organized, technical problem solver to manage briskly paced, multi-platform digital news operation based on data
• Expert in SEO best practices and AP Style
• Proficient in Google Analytics, Chartbeat, and CrowdTangle
• Excellent communications skills to effectively navigate the evolving and growing influence of digital across all departments
• Self-motivated, competitive, assertive, and capable of working independently and under pressure
• Working knowledge of a range of significant regional and state-wide public affairs issues
• Ease with learning and seeking out new technology in a fast-evolving industry
• Experience in building digital news teams and news operations a plus

Education/Experience:
• Three years' experience in an online operation with strong news or editorial focus preferred
• B.A. in journalism, mass communications, marketing, equivalent experience may substitute

Jobcode: Reference SBJ-gw7xy2-18-222-115-120-42 in your application.