Digital Sales Manager

Job Description

WGN-TV is seeking a passionate and innovative digital leader – must be equal parts entrepreneurial and team-focused with a penchant for data and drive for results. The ideal candidate aims to inspire, going beyond spots and dots to provide meaningful, effective cross-platform campaigns with the goal of securing, retaining, and growing digital advertising business.

This position works cross functionally between internal and external teams, overseeing digital operations from pre-sale planning to campaign flighting and analysis. The ideal candidate has a strong working knowledge of the digital landscape, the ability to effectively communicate digital concepts to clients, and the ability to develop and implement digital sales strategy for a team of multi media sellers. The DIGITAL SALES MANAGER will utilize all WGN-TV digital platforms, including wgntv.com, social media channels, OTT/CTV, streaming audio, and more.

RESPONSIBILITES:
• Working with a team of multimedia account executives to secure and manage digital business, and managing a personal book of business to support revenue goals where necessary.
• Management of Digital Sales Specialist, responsible for implementing all digital campaigns.
• Attending in person and virtual sales calls with the goal of securing new or incremental digital revenue
• Inventory management across all digital products
• Management of all third party and vendor relationships
• Reconciliation of all digital campaign delivery & billing
• Communication with various ad ops teams for campaign changes and maintenance
• Analysis of campaign data, communicating wins and optimizations back to clients and identifying opportunity for upsell/renewal.
• Collaboration with WGN-TV news and content teams to identify monetization opportunities and monitor trends in WGN-TV digital audience behavior.
• Complete various back office tasks such as budgeting, forecasting, etc.
• Ongoing analysis of digital trends, executing trainings and webinars for clients and sellers.

MEASURABLE ACTIVITY:
• Responsible for achieving all digital revenue goals (Monthly, quarterly, yearly)
• Attendance of 3-5 sales pitches weekly

REQUIREMENTS:
• Undergraduate degree in marketing or equivalent experience
• Minimum of 5 years digital sales experience, preferably overseeing a team of sellers
• Strong knowledge of digital media platforms mandatory
• Proficiency in Excel, Powerpoint, Word, etc
• Documented success in developing and managing successful digital campaigns
• Strong communication and organizational skills
OTHER:

Position reports to WGN-TV Director of Sales and is part of the WGN-TV Sales Department

Jobcode: Reference SBJ-g4wbmy-3-133-79-70-42 in your application.