Sr Director, Marketing Mexico

Job Description

Netflix is the world's leading streaming entertainment service with 223 million paid memberships in over 190 countries enjoying TV series, documentaries, feature films and mobile games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

This global success came in the wake of systematic investments in multiple international markets, ultimately transforming Netflix into a beloved brand and a vigorous business outside the United States. In this trajectory, Mexico has played an important role being one of the first countries where the service was launched, where Netflix produced its first international series Club de Cuervos, to win one of its first Oscars for Roma, and so much more. Our Mexican consumers and fans are one of the most engaged in the world!

Today, we have a very strong slate of produced shows, films, docs, unscripted globally, including from Mexico, making our offer unique, accessible and appealing to the Mexican market. This role will be based in our office in Mexico City.

The Role

The Sr. Director role will manage a growing Marketing team elaborating country specific strategies that would leverage the promotion of our Originals titles and fan engagement to create the most talkable moments for our brand, titles and talent. We are looking for an experienced professional, inspiring and great leader who can bring sharp, sophisticated and bold thinking to the team while elevating executional excellence both internally (strategies, cross-functional collaboration) and externally (campaigns, creative assets, partnerships).

Experience & Skills
• History of leadership. Key decision maker in a senior marketing role. Someone who felt challenged and energized by the changes and creating opportunities for the business.
• An independent thinker capable of self-motivating and self-managing, thriving with the level of freedom we offer our employees. Someone open to connecting autonomously with a vast network of collaborators seeking to understand how Marketing can holistically impact our business.
• Someone versed in Integrated Marketing and Communication tactics, trained in bringing digital and offline media together to create powerful campaigns.
• An idea-oriented mind who can leverage powerful cultural insights to produce innovative initiatives that spark conversations.
• An entertainment fan who understands the power of content to transform behaviors and influence pop culture.
• An innovation-driven mind in continuous search for new ways to get consumers engaged and execute disruptive world-class communication projects that positions Netflix and its contents as a must have/best in class. Someone who is not afraid to take smart risks and who can quickly learn from mistakes.
• Someone experienced in agency/brand relationship building, capable of shaping productive long-term relations with external partners by providing continuous feedback.
• Someone who is curious, who loves data & insights, and is not afraid to ask questions and challenge the status quo.
• An articulate communicator in speech and writing, having Spanish and English as mandatory languages. This Vice President is expected to represent Mexico in executive forums, providing broad visibility of key aspects of our business company-wide.

Key Responsibilities
• Country marketing strategy and planning. You will set and lead the marketing strategy to grow the business leveraging market and audience insights, programming needs, and brand positioning; set goals and plans to support the strategy in conjunction with other cross-functional peers.
• Entertainment marketing. You will lead and launch unique and innovative campaigns for our Netflix originals and any other high-profile content;
• Brand marketing. You will lead the development of brand narratives for Mexico in conjunction with our global brand team.
• Social Marketing. You will develop strategies to continue to grow the following of our fans on our social brand handles as well as define strategies to promote our titles on social media platforms.
• Partnerships. You will drive initiatives with our key partners to promote Netflix and our titles within their channels and platforms to drive acquisition and talkability respectively.
• Cross-functional Excellence. You will serve as a key voice in assuring marketing, comms, publicity, business development, payments, and others.
• Culture building. You will be a strong culture player who can help us propagate and nurture our company values among the growing Mexico team.
• Inspiring leadership: You will lead by example in alignment with our principles of Freedom and Responsibility Context, not Control, giving individual collaborators the space and support to thrive at Netflix.

Jobcode: Reference SBJ-gmq873-18-118-2-15-42 in your application.