Senior Researcher, Consumer Insights

Job Description

Members can watch as much as they want, anytime, anywhere, on any internet-connected screen. This is a great opportunity to join our Korean office and drive the best execution on marketing campaigns, on both quality and scale, as we continue to aggressively grow our slate of local and global original, exclusive content.

The Opportunity

To succeed in Korea, we need an unparalleled level of consumer insight to understand what motivates 'must-watch' entertainment moments, member love, and a desire to join Netflix among non-members. This is where you come in, we are looking for an experienced Senior Researcher in Korea who has a strong sense of empathy, has a deep knowledge of content, and is passionate about understanding human behavior and motivations.

The role will be located in our Seoul office. It focuses on our Korea business and in supporting our Korean content to grow its global fandom further.

Senior Researchers at Netflix are valued consultants who partner with our Content, Marketing, and Product teams to help them tell incredible stories, define strategy, develop world-class campaigns, and optimize the experience of using Netflix on behalf of our members around the world.

Responsibilities:
• Develop, execute, and deliver best-in-class research and consultancy either by yourself or in collaboration with a CI domain expert within the global CI team eg Growth CI, Content CI, Brand & Reputation CI, or another analytics function e.g. Data Science & Engineering, Content Strategy & Analysis.
• Have deep context and knowledge within Korea about the Netflix business; local consumer culture; the entertainment landscape; effective research methods and guardrails; and local suppliers.
• Be a strong voice for CI and the consumer in Korean forums at all levels to aid decision making
• Be a strong voice of the country's context and needs in CI discussions and plans
• Aid the company's overall understanding of the market; the culture within it; and the challenges we need to overcome to be successful. This means having impact beyond the local country team.
• Work seamlessly and selflessly with domain researchers from other CI pods to align on, and execute, a country-level CI roadmap, focused on impacting the biggest decisions that will lead to revenue/member joy wins.
• Be a consultant in global projects touching Korea, and where appropriate, help out. Note that this does not mean that you will be running the local component of global projects - you should be informed, consulted but not responsible or accountable.
• Be focused on your market & its content, should be aware of regional/global context, and should always think of what is best for the business holistically.

Qualifications:
• Hands-on experience in a research/consumer insights department or market research agency in Korea, with significant qual and quant experience; and is able to speak about trends, market intelligence, and competition in this country.
• Entertainment and media industry experience (for example a movie studio, gaming studio, TV broadcast, TV network, or research agency).
• Leadership experience in sizeable projects, team or stakeholder & vendor relationships
• Experience presenting / socializing insights at all levels of an organization (and especially to non-researchers)
• Is passionate about content: local, regional & international.
• Lives and breathes primary research (both qualitative and quantitative), and has extensive experience designing and executing studies in Korea.
• Experience with social listening tools, and blending social with primary research.
• Knows how to design a research project to meet the needs of the business question and can determine which methodology best serves the purpose.
• Understands the consumer's voice, and has a proven track record of turning human insights into thoughtful, holistic stories that get to the heart of the opportunity
• Extensive experience integrating data & insights from other sources to tell an impactful story
• Is a concise and precise communicator written and verbal with experience presenting to colleagues and leadership.
• Loves rolling their sleeves up and diving into projects while always looking to innovate and deliver more impact.
• Thrives at building relationships across different cross functions, bringing a strong voice of the consumer to discussions
• Is comfortable prioritizing work across multiple requests and stakeholders to ensure that they have the greatest impact to the business.
• Excels in collaboration with experts from other disciplines within CI, and with other cross-functional analytical teams
• Is a self-starter, and loves working in a team
• Can flourish in our unique company culture.
• Fluency in English and Korean is required

Jobcode: Reference SBJ-g322wq-3-129-23-30-42 in your application.