Job Description
It's an exciting time to join Netflix as we continue shaping the future of global entertainment. With over 222 million streaming members in over 190 countries, our approach to Marketing is to defy convention, disrupt industry norms and break new ground through innovative, culturally relevant, breakthrough content and campaigns that pierce the zeitgeist and drive the conversation.
Netflix Social Marketing team brings the joy of watching Netflix into the social feed, entertaining fans anywhere they spend their time outside of the service, so they discover new titles to watch and talk about the Netflix brand, titles and talents. Day to day, that means we set the strategy and work with other teams to curate and create content for Netflix-branded social channels, and develop new audiences across Facebook, Twitter, Instagram, YouTube, podcasts and more.
The Role:
We are looking to fill an integral role in the CEE Marketing team for a Social Marketing Manager. In this role, you will be a key contributor in managing and executing the social marketing strategy for various audiences across key social media platforms in the CEE region.
We're looking for a creative and strategic contributor with a strong voice, impeccable taste, and authentic love for entertainment and pop culture. Someone who's willing to be hands-on and manage creators and agency teams themselves out of pure passion for the craft. You will be responsible for strategy, ideation, concept development and production across our social media channels and beyond across CEE. You'll be curating title assets coming from our Title Marketing teams and creating recurring and unique content for our fans to talk about our Netflix Brand, Shows and Talents, and have a great skill for bringing these stories and narratives into the news cycle and social zeitgeist.
To be a successful Social Marketing Manager, you'll need to be a storyteller at heart and have excellent judgment to balance audience interests with the needs of our business. You'll ensure we stay true to our brand values and our unique Tone of Voice.
You'll have a deep passion, appreciation, and understanding of TV, Film and entertainment broadly, with a depth and breadth of knowledge about the entertainment and social media landscape in CEE as well as global trends.
You'll be trusted to have your finger on the pulse of social content consumption and to find ways to innovate in this field. You understand what captures people's attention and drives fandom and influence.
Key responsibilities:
• Execute and contribute to the Social Marketing strategy for CEE markets (Poland, Romania, Hungary, Czechia, Ukraine)
• Grow and scale our audiences, communities and fandom
• Lead the social agencies team in CEE region
• Act as the lead producer on external productions
• Oversee our content calendars, give creative notes and final approval
• Create content that gets written, shared, and talked about and builds credibility and relevance with local audiences
• Experiment and innovate with content, take risks with what you're creating; be ambitious and original.
• Develop cross-functional relationships and partner with internal stakeholders: content, title marketing, PR etc.
We are looking for someone who:
• Has a minimum of 5 years of experience in social marketing team/agency or Publishing outlet
• Has a sophisticated understanding of social media and social analytics
• Experience in working across the biggest social platforms such as TikTok, YouTube, Facebook, Twitter, Instagram, Snapchat
• Has impeccable editorial judgment and finds the story, angle and point of view to tell different stories.
• Has a proven track record of building high-quality social and A/V content and world-class editorial formats, that connect consumers to entertainment brands and create a passionate following
• Navigates Pop Culture and have good intuition about what gets shared and talked about in our markets
• Is business-minded and a risk-taker entrepreneur with a high sense of responsibility
• Have the capacity to accomplish solid amounts in a fast-paced ever-changing environment
• Has experience using both data and intuition to create content that grabs attention and engages its audience. Solid understanding of marketing and social media analytics; you can apply a data-centric approach to the testing and optimization of content
• Is able to engage, listen and collaborate with internal departments/teams to align early on in terms of overall strategy and goals. A big idea isn't a big idea if you're doing it alone
• Has deep knowledge of the entertainment landscape, key opinion leaders and broader audiences
• Is a concise and clear communicator with written and oral communication skills in English and in at least one CEE Language (Polish, Czech, Romanian, Hungarian, Ukrainian)
• Understand and respect Netflix culture
Jobcode: Reference SBJ-gp53jx-54-145-82-104-42 in your application.