Digital Publicity, Specialist

Job Description

Digital Publicity - Specialist

We are looking for an exceptional Digital Publicity Specialist to join our team here at Netflix. The ideal candidate is self-motivated and thrives in a fast-paced environment. They will be well-versed in online publicity, entertainment partnerships, digital marketing, and social media, and have experience working closely with influencers.

The Role

In this role, you will be expected to juggle multiple responsibilities and have the ability to pivot quickly from one task to the next. Day-to-day duties will involve building and establishing relationships with social platforms and influencers, managing the workflow of film campaigns, researching unique earned media opportunities, developing efficient reporting templates, and presenting creative integrations to various teams including publicity, marketing, multicultural, social, and brand partnerships. This is a fast-paced position that requires someone who is able to exercise good judgment, takes initiative, have a positive attitude, and demonstrate strong communication skills.

This job is based in Los Angeles or New York and reports to the Director of Digital Publicity for Film and Series.

Responsibilities:
• Curate, expand and develop relationships with digital influencers, podcasts, apps, and social platforms
• Work closely with the digital publicity manager on assigned campaigns pitching digital press and influencers
• Provide support to publicity title teams and digital agencies for press pitching, screening invites, junkets, specialty events and more.
• Secure asset debuts for trailers, first looks and various creative materials
• Work closely with the events and multicultural teams on influencer outreach
• Liaise with Netflix cross-functional teams including Creative Marketing, Strategy, Editorial & Publishing, Events and Research to create, communicate and implement best practices and workflow for Series campaigns.
• Facilitate internal workshops with partner organizations and cross-functional teams
• Contribute to campaign decks and present to senior-level executives, filmmakers, and talent.
• Work closely with digital publicity cohorts on series.
• Track and research competitive industry efforts

Qualifications:
• 5+ years experience at a studio, agency, or social platform preferably in digitally-oriented positions
• Experience handling a high volume of complex projects and tasks for multiple people or departments and simultaneously managing competing priorities
• Existing relationships with entertainment partners, social media platforms, and content creators.
• Ability to identify, develop and help refine compelling and creative ideas. Seek out opportunities that are unique and that serve the business and the brand
• Must possess solid organizational skills and be able to manage time effectively
• Excellent verbal and written skills. Ability to communicate effectively and succinctly with internal and external teams
• Proven track record in creating activations in line with current trends in entertainment, digital, marketing, social media and pop culture
• Be creative and have a point of view. Demonstrate the ability to think innovatively-connecting the dots when others cannot.

At Netflix, we carefully consider a wide range of compensation factors to determine your personal top of market. We rely on market indicators to determine compensation and consider your specific job family, background, skills, and experience to get it right. These considerations can cause your compensation to vary and will also be dependent on your location.

The overall market range for roles in this area of Netflix is typically $65,000 - 320,000

This market range is based on total compensation (vs. only base salary), which is in line with our compensation philosophy. Netflix is a unique culture and environment. Learn more here.

Jobcode: Reference SBJ-roz5k6-18-226-222-12-42 in your application.