Coordinator, Social Marketing

Job Description

Members can watch as much as they want, anytime, anywhere, on any internet-connected screen. With Korea being one of the content hubs for Netflix titles, it surely is an exciting time to join Netflix.

We are Netflix Korea's Social Marketing Team, and our aim is to uplift the presence of our titles, talents and brand in the digital space. We're looking for a Social Marketing Coordinator who has strong knowledge on social media and also possesses an authentic love for entertainment.

Key responsibilities:
• Manage Netflix Korea's owned social platforms inclusive of Instagram, YouTube, Twitter, TikTok and The Swoon channels on a daily basis through keen communications with external partners (social agency and production companies).
• Ideate, plan and execute digital campaigns around our titles, talents and brand that can create conversations among in Korea and ex-Korea audiences.
• Collaborate with internal stakeholders - Film and Series Marketing Team, Content Team and Publicity Team - to develop social marketing plans on import/ export titles.
• Develop new content formats for owned channels that will create impact and buzz in social space, while connecting Netflix with audiences through the cultural zeitgeist.
• Work alongside the Korea Social Marketing Lead to develop the channel vision and strategy based upon full knowledge around social trends and understanding on channel audiences.

Qualifications:
• Has a minimum of 5 years of experience in the social, digital marketing team in an agency, start-up and Consumer Goods Product brands preferably entertainment, sports and gaming industries.
• Has a proven track record in owning and managing an upscaled digital campaign (and/or integrated marketing campaign) that successfully created meaningful conversations on/offline.
• Adept in using data to pull meaningful insights that will be the foundation for creative social campaigns.
• Has an experience in digital media buying (ensuring successful planning, execution and optimization for key traffic KPIs via paid social).
• Has a good judgment on what will work (or be memey) in the digital space. You're full of creative - and sometimes crazy - ideas that will make a breakthrough in the market.
• A team player who is able to engage and collaborate with internal teams at Netflix.
• Thrive in a quick paced culture with high tolerance for chance and the capacity to accomplish enormous amounts of work in a short timeline.
• Most of all, in-depth love and passion for entertainment and Netflix.
• Has respect and understanding for Netflix culture
• Fluency in English and Korean is required

Jobcode: Reference SBJ-d9e684-3-138-69-45-42 in your application.